Senior Product Manager, Ads (Hybrid)
Senior Product Manager, Ads (Hybrid)
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$ 154443 - 167646
1 Vacancy
Job Description
Senior Product Manager Ads (Hybrid)
Overview:
Product Management at Weedmaps is responsible for defining the vision strategy and roadmap in order to realize our mission of being the hub for all things cannabis. As a Product Manager focused on ads you will own and maintain our maturing ads business; creating product requirements partnering with our ad operations teams coordinating with technical teams design teams and other stakeholders to develop and design end to end ad experiences. You will monitor and react to customer and consumer needs and feedback constantly improving and expanding the ads ecosystem.
Additionally you should have a proven ability to build relationships and influence across the organization at all levels as well as superior communication and presentation skills.
The impact youll make:
- Develop and mature best practices with our Ads products.
- Define a world-class customer experience with a focus on ads.
- Translate the customer experience into a logically sequenced and optimized product roadmap
- Maintain and prioritize a product roadmap and backlog and ensure that new features and enhancements are validated and clearly specified
- Lead a cross-functional team to ensure we implement the product vision efficiently
- Monitor adoption usage and revenue impact of new products and features and report on release impact as necessary
- Collaborate with product program and engineering leaders across the organization to guide the platform roadmap pinpointing new requirements features and policies
- Oversee enterprise-level product planning including identifying new opportunities as well as incorporating a rolling roadmap of business projects and technology initiatives
- Write complete and detail-oriented product requirements documents and ensuring clear communication of those requirements to the business design usability and development teams
- Engage with customers through a variety of channels and serve as the voice of the customer internally
- Strive to deliver high-quality technology products/services in a very high growth environment where priorities and structures shift rapidly.
What youve accomplished:
- Bachelors degree or equivalent work experience
- 4 years product management experience in a technological industry
- Deep data background using self service analytics tooling (mixpanel amplitude heap etc)
- 2 years experience in consumer-facing online commerce point-of-sale or marketplace
- 3 years experience in the e-commerce ads ecosystem (CPC CPM etc)
Bonus Points:
- Strong strategic aptitude; proven ability to define a winning business strategy and product roadmap
- Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly websites and customer-facing features
- Excellent communication and persuasion skills; demonstrated success building buy-in for an innovative and bold vision
- Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with pro-forma financial and operational analysis
- Implementation orientation; demonstrated ability to translate strategic differentiators into innovative and detailed product requirements
- Technical fluency; comfort understanding and discussing architectural concepts schedule tradeoffs and new opportunities with technical team members
- Proven ability to make smart feature (customer experience) versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value
- Nimbleness and comfort with ambiguity; comfort responding quickly to rapidly evolving threats and opportunities
- Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced dynamic environment
- Proven ability to lead cross-functional teams through influence versus direct management; excellent interpersonal skills
- Experience managing agile software development with scrum preferred
The base pay range for this position is $154443.00 - 167646.00 per year
2025 Benefits for Full-Time Regular Employees:
- Physical Health benefits: Medical Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO Paid Sick Leave and Company Holidays
- Supplemental voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical Dependent Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
Why Work at Weedmaps
- You get to work at the leading technology company in the cannabis industry
- You get to play a meaningful role in helping to advance cannabis causes including helping improve the lives of patients who rely on the benefits of cannabis
- You get an opportunity to shape the future of the cannabis industry
- You get to work on challenging issues in a collaborative environment that encourages you to do your best
- You get to work in a casual and fun environment; no fancy clothes required but you are free to dress to the nines!
- Generous PTO and company holidays
- Numerous opportunities and tools to learn and grow your professional skills
- Endless opportunities to network and connect with other Weedmappers through speaker series Employee Resource Groups happy hours team celebrations game nights and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology Inc.s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade WM Technology has been a driving force behind much of the legislative change weve seen in the past 10 years.
Founded in 2008 WM Technology is a leading technology and software infrastructure provider to the cannabis industry comprising a B2C platform Weedmaps and B2B software WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business tools support compliance with the complex disparate and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps WM Technology provides consumers with the latest information about cannabis retailers brands and products facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe legal access to consumers worldwide. Since inception WM Technology has worked tirelessly not only to become the most comprehensive platform for consumers but to build the software solutions that power businesses compliantly in the space to advocate for legalization social equity and licensing in many jurisdictions and to facilitate further learning through partnering with subject matter experts on providing detailed accurate information about the plant.
Headquartered in Irvine California WM Technology supports remote work for all eligible employees. Visit us at.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:
- Our recruiters will always communicate with candidates through an @email address.
- CORRECT:
- INCORRECT:
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.
- If you are interested in a role at Weedmaps please apply through our established channels.
- WeedmapsCareers PageorLinkedIn
If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Required Experience:
Senior IC
Employment Type
Full-Time
