Snr Campaign Manager (Book-to-Screen) FTC, International Originals Marketing
Snr Campaign Manager (Book-to-Screen) FTC, International Originals Marketing
Posted on :
26-05-2025
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1 Vacancy
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Job Description
Were seeking an experienced Campaign Manager to lead Amazon International Originals (IO) strategy across digital and offline publishers driving our book-to-screen initiatives through innovative marketing approaches. This role combines strategic leadership with hands-on execution requiring someone who can navigate complex stakeholder relationships while delivering measurable results. This highly collaborative position involves embedding marketing expertise into the IO team influencing marketing strategies and leading partnerships with publishers and book authors.
Key job responsibilities
Strategic Leadership
* Lead marketing strategies for book-to-screen properties
* Drive innovation while maintaining brand integrity
* Identify market opportunities and content trends
Partnership Development
* Primary liaison between Prime Video digital and offline publishers
* Manage relationships with publishers authors and creators
* Lead cross-functional teams and maintain stakeholder communication
Campaign Management
* Direct full-cycle marketing campaigns from concept to implementation
* Collaborate on creative media planning and campaign optimization
* Implement data-driven strategies
* Track KPIs and provide stakeholder updates
Performance & Analytics
* Drive audience engagement and content performance
* Track metrics across marketing channels
* Analyze performance and provide recommendations
* Optimize strategies based on ROI
Success Metrics
* Achievement of growth targets for book-to-screen properties
* Effectiveness of cross-functional team collaboration
* Quality and timeliness of campaign execution
* Stakeholder satisfaction and partnership health
* Innovation in marketing approaches and processes
Required Qualifications
* 8 years marketing strategy experience focus on content/entertainment
* Proven success in campaign development and execution
* Strong analytical and data interpretation skills
* Excellence in team leadership
Preferred Qualifications
* Book-to-screen or publishing experience
* Digital content platform knowledge
* Entertainment/streaming media background
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Strategic Leadership
* Lead marketing strategies for book-to-screen properties
* Drive innovation while maintaining brand integrity
* Identify market opportunities and content trends
Partnership Development
* Primary liaison between Prime Video digital and offline publishers
* Manage relationships with publishers authors and creators
* Lead cross-functional teams and maintain stakeholder communication
Campaign Management
* Direct full-cycle marketing campaigns from concept to implementation
* Collaborate on creative media planning and campaign optimization
* Implement data-driven strategies
* Track KPIs and provide stakeholder updates
Performance & Analytics
* Drive audience engagement and content performance
* Track metrics across marketing channels
* Analyze performance and provide recommendations
* Optimize strategies based on ROI
Success Metrics
* Achievement of growth targets for book-to-screen properties
* Effectiveness of cross-functional team collaboration
* Quality and timeliness of campaign execution
* Stakeholder satisfaction and partnership health
* Innovation in marketing approaches and processes
Required Qualifications
* 8 years marketing strategy experience focus on content/entertainment
* Proven success in campaign development and execution
* Strong analytical and data interpretation skills
* Excellence in team leadership
Preferred Qualifications
* Book-to-screen or publishing experience
* Digital content platform knowledge
* Entertainment/streaming media background
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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