Content Marketing Manager

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Job Summary

Rensselaer seeks candidates with a passion for Higher Education to serve as Content Marketing Manager. This position is responsible for developing and executing digital-first high-quality content that elevates RPIs brand and engages key audiences. This role focuses on content creation multimedia storytelling and content optimization ensuring that it aligns with RPIs strategic goals. The Content Marketing Manager will leverage AI tools SEO best practices analytics and audience insights to continuously refine content strategies for maximum impact.
This position reports to the Associate Vice President Marketing and Communications in the Office of Community Engagement and Communications (OCEC).

Responsibilities:

• Develop and execute a multi-channel content strategy that aligns with RPIs strategic priorities
• Create high-quality engaging content for multiple channels including web digital campaigns and multimedia platforms
• Ensure all content supports SEO best practices accessibility standards and audience engagement goals
• Conduct keyword research and apply SEO strategies to enhance search visibility and organic traffic
• Optimize digital content for search social media and user experience ensuring maximum engagement and discoverability
• Track SEO performance and adjust content strategies based on analytics insights
• Utilize AI-driven tools to assist in content creation ensuring quality through human editing and strategic refinement
• Experiment with emerging AI capabilities to enhance content efficiency while maintaining brand voice and quality
• Use data-driven insights to measure the effectiveness of content and optimize engagement
• Work cross-functionally with the Marketing Manager Senior Visual Designer and other teams to ensure consistent messaging and cohesive campaigns

Minimum Qualifications

• Bachelors degree in Communications Marketing Journalism or related field
• Five (5) or more years of experience in content marketing digital media or multimedia storytelling
• Strong expertise in SEO content strategy and digital engagement tactics
• Experience with content management systems and AI content tools
  
  Applicants must meet stated minimum education and experience requirements.

Minimum Knowledge Skills and Abilities

• Ability to analyze content performance data and optimize strategy accordingly
• Strong digital-first writing editing and storytelling skills

Shift

Business Hours: Monday - Friday

Travel

Driving

Incidental driving possible but not required

Starting Salary/Rate

Expected hiring range: $70000 - $90000 per year

Pay transparency disclosure: The selected candidates salary will be determined based on factors that include the available budget internal equity and the final candidates qualifications experience education and other job-related credentials. This hiring range is provided as Rensselaers good faith estimate of the expected hiring range at the time of posting.

Application instructions

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process please contact

Rensselaers Total Compensation Program is designed to provide stable pay growth a comprehensive and affordable benefits package and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information please visitBenefits Human Resources ().