Manager, CRM Strategy & Analytics
Manager, CRM Strategy & Analytics
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Job Description
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.
Manager CRM Strategy & Analytics
United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Companys award-winning portfolio of iconic brands includes SeaWorld Busch Gardens Discovery Cove Sesame Place Water Country USA Adventure Island and Aquatica.
Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
Reporting to the VP of Data Science the Manager of CRM Strategy & Analytics will play a critical role in executing data-driven CRM strategies that enhance customer engagement and drive business performance. This is ahands-on rolethat requires strong technical skills marketing skills analytical thinking and the ability to collaborate across teams especially with Marketing and Data Science.
Specifically this individual will be responsible for:
- Building and maintaining dashboards to visualize CRM and marketing campaign performance.
- Creating CRM lists using Boolean logic derived from machine learning scores developed by the Data Science team and deploying CRM lists via ActionIQ.
- Measuring and analyzing campaign lift and test performance to inform future CRM strategies.
- Managing data movement and tagging into ActionIQ to support customer segmentation and marketing campaign activation.
- Transitioning from list-based targeting to building dynamic segments in ActionIQ for use across CRM and media channels.
- Querying and analyzing customer data from cloud computing platforms (e.g. Databricks GCP) to support CRM and media initiatives.
- Partnering with the Data Science team to understand predictive models (e.g. churn LTV) and activate them in CRM workflows.
- Supporting the execution of multi-channel campaigns (email SMS direct mail) and ensuring effective targeting and personalization.
What it takes to succeed:
- 4 years of experience in CRM marketing analytics or a related field.
- Bachelors degree in business analytics marketing business data analytics or related field; a Masters degree in business analytics marketing business or another related field is preferred.
- Proven technical expertise with marketing automation CRM and analytical systems (e.g. Salesforce and Merkle).
- Familiarity with Customer Data Platforms (CDPs) (i.e. ActionIQ Segment)
- Understanding of data science output and how to apply it in a CRM context.
- Strong proficiency with data visualization tools (e.g. Tableau Looker Power BI).
- Proficiency in SQL and Excel.
- Experience working with cloud data platforms (i.e. GCP AWS Azure Databricks Snowflake).
- Excellent communication and collaboration skills especially with cross-functional teams.
- Knowledge of Python is a plus.
Who You Are:
Youre a thinker and a communicator with a product mindset. Youre excited by the challenge of personalizing the customer experience with data. You are curious. You take initiative. You know how to work with what you have and improve it over time. Youre not just looking for a jobyoure looking to grow contribute and make an impact.
The perks of the position:
As part of the SeaWorld family youll enjoy a fun fast-paced environment and great teammates as well as:
- Paid Holidays
- Flexible Paid Time Off
- SEA Employee Complimentary Park Tickets and Passes
- SEA Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer: UNTIED PARKS & RESORTS IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.
Required Experience:
Manager
Employment Type
Full-Time
