Senior Director of Lifecycle Marketing
Senior Director of Lifecycle Marketing
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Job Description
We are obsessed with the heros journey at JobNimbus. Every person has a heros journey. Hermione Granger James T. Kirk Frodo Baggins Anna & Elsa Nacho Libre and even YOU! This is our call to adventure to come check out JobNimbus. What do you have to lose You might make a few new friends learn about a sick new company doing some amazing things and maybe youll even land a new job!
Mission:
As the Senior Director of Lifecycle Marketing youll own the full post-sale customer journey. Youll architect and execute strategies that increase retention drive product adoption and unlock revenue expansion across our thousands-strong customer base. Reporting directly to the VP of Marketing youll lead a team responsible for customer communications product marketing (for existing customers) and customer lifecycle campaigns.
Youll bring clarity to our current fragmented lifecycle programs and build a best-in-class framework that delivers the right message at the right time; whether onboarding a new customer encouraging feature adoption or driving upsell opportunities. This is a high-impact strategic leadership role ideal for a data-driven marketer who thrives in a fast-paced collaborative environment and knows how to leverage AI and automation to scale outcomes faster and smarter.
What youll be doing:
- Own the Customer Journey: Map and manage the end-to-end customer lifecycle from onboarding through renewal and expansion.
- Drive Retention & Expansion: Design campaigns and programs that reduce churn and increase Net Revenue Retention (NRR).
- Lead Customer Communications: Oversee all customer messaging including newsletters product updates in-app messaging and lifecycle email campaigns.
- Leverage AI & Automation: Utilize AI-powered tools and automation platforms to improve segmentation accelerate personalization surface customer insights and scale lifecycle programs efficiently.
- Partner Across the Business: Collaborate closely with Customer Success Product and Sales to deliver a cohesive and impactful customer experience.
- Launch Product Adoption Programs: Utilize Product Marketing to ensure customers adopt new features and get full value from our platform.
- Build Customer Advocacy: Create and grow programs that turn loyal customers into brand advocates including case studies testimonials and referral initiatives.
- Lead & Develop a Team: Manage and mentor a team of four (Customer Comms Specialist Product Marketer Marketing Specialist) with plans to grow as programs scale.
- Measure What Matters: Define success metrics establish regular reporting and continuously optimize based on data insights.
What makes you the hero for this job:
- 8 years in B2B SaaS marketing with a focus on lifecycle customer marketing or retention/expansion programs.
- Proven success driving measurable improvements in retention and expansion revenue.
- Strong leadership experienceyoure a coach and mentor who loves building high-performing teams.
- Deep expertise in lifecycle marketing tactics including onboarding programs customer communications advocacy and expansion campaigns.
- AI-Fluent Marketer: Youve experimented with or implemented AI-powered tools (e.g. for segmentation personalization content creation lifecycle triggers and customer insights). Youre not just following the AI waveyoure using it to drive faster smarter results.
- Highly analytical with a data-driven approach to decision-making. Youre comfortable in dashboards analyzing cohorts and using data to shape strategies.
- Strong cross-functional collaboratoryou know how to partner with Customer Success Sales and Product teams to create unified experiences.
- Excellent written and verbal communication skills.
- Experience with marketing automation and CRM tools (e.g. HubSpot Salesforce Marketo).
- Bonus: Familiarity with the home services industry or SMB customer segments.
Values:
- Ownership. You own the outcomes drive initiatives and solve problems proactively. If you need direction and someone to hold your hand this job is not for you.
- Customer Obsessed. Everything we build should leave our customers saying Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!
- Proactive Learning. You stay ahead of the curve continuously learning and implementing cutting-edge technologies.
- Team Commitment. You build mentor and lead a high-performance engineering team that delivers results together.
- Self Awareness. You know your strengths weaknesses and how to surround yourself with the right talent to succeed.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race color religion sex national origin sexual orientation gender identity age disability Veteran status or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation please let us know in the application.
If you have any questions regarding this job post please email emailprotected.
Required Experience:
Senior Manager
Employment Type
Full-Time
