Posting Summary
Produce high-quality creative and compelling designs that work in support of the Universitys enrollment strategies and goals for undergraduate and graduate recruitment. In close collaboration with the Enrollment Management Marketing team conceptualize develop and design visually compelling marketing materials to attract and engage prospective graduate and undergraduate students. Work collaboratively with the University of Vermonts Division of Strategic Communications Creative Director to ensure visual continuity between the visual expression of enrollment materials and the universitys brand. Collaborate with external vendors/firms to provide support and feedback to enrollment campaigns. Utilizing innovation creativity and curiosity work on designs for digital print and other out-of-home expressions of the university brand in support of recruitment retention and reputational goals. Participate in professional development as needed to remain current on emerging design trends and platforms. Participate in meetings to remain current on the universitys strategic goals. Actively engage in learning and practicing principles of the Universitys Our Common Ground Values including environmental sustainability and delivering great customer experience for our campus community. Seventy-five percent of project work will be focused on enrollment as defined by the Director of Enrollment Management Marketing in collaboration with the University Creative Director. These projects span content development and strategy design and production project management and reporting. Projects outside of enrollment will be assigned by the University Creative Director.
Desirable Qualifications
Strong understanding of higher education is highly desirable. Knowledge of print presses and printing techniques is desirable. Working knowledge of Slate (or similar CRM ) Wrike (or similar project management system) Drupal Social Media DAM systems Figma and/or and Microsoft Office Suite are desirable. Fluency with digital and social platforms