Marketing Communications Manager

As the Marketing Communications Manager you wont just manage content-youll shape the narrative. This role is perfect for a strategic communicator with a storytellers soul-someone who can transform business goals into meaningful engaging messages across all channels. Youll lead the way in creating cohesive brand messaging across web social media PR events and campaigns bring our brand to life for both consumers and businesses.

KEY RESPONSIBILITIES

Leadership

• Lead and manage the Marketing Specialist role ensuring the success of marketing programs including the planning and execution of all community events and social media.
• Work closely and in partnership with the Marketing Officer to launch projects campaigns and general marketing executions in an effective and cohesive way.
• Collaborate cross-functionally with internal teams and external partners to ensure cohesive and consistent messaging and brand voice.
• Strong proven ability to monitor communications performance metrics analyze results and adapt executions and strategies for optimal performance.

Brand Messaging

• Craft compelling consistent and impactful messaging across marketing channels including digital print social media events sales enablement email and product launches.
• Drive brand awareness favorability and consideration by communicating the brand value and story to the right audience at the right time with the right message.
• Partner with digital teammates to develop website content ensuring it aligns with personas and persona journeys and is optimized for SEO.

Social Media

• Develop cohesive social media strategies for organic engagement and optimize performance ensuring consistency in voice tone and messaging that will attract our targeted personas across platforms including X Facebook YouTube and LinkedIn.
• Initiate our presence on additional social platforms as it aligns with personas and prospect journeys.

PR & Events

• Lead PR initiatives including press releases media outreach and live media events.
• In partnership with the Market Specialist and area leaders lead the planning and execution of all community events including event sourcing contracting execution of sponsorship benefits event execution equipment acquisition and maintenance and event reporting.
• Attend organize and work community sponsored events as required including occasional nights or weekends.

QUALIFICATIONS

• Bachelors degree in Marketing Communications Public Relations or a related field.
• 7 years of experience in marketing communications with proven success across social PR and digital content.
• Superior writing editing and verbal communication skills.
• Strong understanding of content strategy media relations and SEO.
• Ability to gleam meaningful and actionable insights from data.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.
• Excel in creating email marketing campaigns that convert.
• Passion for events and the opportunity to engage with the local community coupled with expertise to succeed in communicating our brand message and value.
• Experience using social media management tools such as Sprout Social.
• Creative thinker with a strategic mindset and a passion for storytelling.
• Action-oriented energetic and welcomes challenges. Able to be a self-starter.

WHATS NOT TO LOVE ABOUT WORKING AT ST. MARYS BANK

At St. Marys Bank we take pride in our heritage as New Hampshires- and the Nations- first credit union. For over a century weve been committed to the credit union philosophy of people helping people.

St. Marys is a cooperative financial institution which means that our success depends on the success of our members. As a solid stable financial institution with over a century of success we have created a work environment that rewards dedicated employees with benefits to help them achieve their personal and professional best.

THE BEST JOBS ENRICH YOUR LIFE WITH MUCH MORE THAN JUST MONEY

St. Marys Bank offers its employees highly competitive compensation packages. But thats just the beginning of what makes working on our team so rewarding. At St. Marys:

• You have the opportunity to do what you do best everyday
• Your opinions count
• Your fellow employees are committed to quality
• Your job is important
• You are directly connected to the companys mission
• You will have opportunities to learn and grow
• You have an opportunity- and a duty- to serve your community through volunteerism

Required Experience:

Manager