Head of Analytics

TheHead of Analyticsat Envisionit will be responsible for building and leading the end-to-end solutions delivery of our client measurement attribution and overall analytics including reporting & dashboards. This role will work with internal strategy creative client project management and media team stakeholdersto make marketing investment decisioning easy for our clients - all while creating scalable maintainable and reusable analytics & measurement products for the agency as both an industry differentiator and revenue driver.

Qualified candidateswill be effective communicators solutions-driven and most importantly able to drive insights into actions that tell a story and improve business outcomes. Business & marketing technology knowledge data analysis and interpersonal skills are needed to thrive in this multi-functional leadership and executive-facing position.

Job Responsibilities:

• Lead in-house analysts and oversee external consultants managing resources & priorities across multiple initiatives
• Leverage a combination of analytical expertise data & system knowledge and business insights to answer and anticipate critical business questions delivering insights to the our clients
• Under the leadership of the CDO partner on development of the marketing analytics and measurement product roadmap including building new agency capabilities
• Spearhead full-funnel measurement and attribution strategies including frameworks test& learn methods attribution and media mix modeling techniques (as appropriate and sized for each clients needs)
• Deliver best-in-class insights showcasing ourapplication of data visualization (Power BI Tableau Excel) and via analytic tools (R SAS JMP Python Spark) tell concise actionable stories
• Partner with key stakeholders to perform needs assessments cost/benefit analyses and identify areas of opportunity across media reporting testing measurement and insights delivery
• Source compliant innovative tools & platforms for data sharing reporting attribution and measurement through marketplace research and RFIs/RFPs
• Help conduct data & workflow analysis map sources of truth and translatedata into systems to deliver on reporting & dashboard needs for all clients ensuring data integrity
• Supervise reporting development and production product demos and user acceptance testing

Qualifications:

• Degree in a quantitative field (Data / Computer Science Engineering Applied Mathematics Economics Statistics Analytics Management/Business Information Systems (or related degree/equivalent experience)
• 8 years of related experience as Marketing Data Analyst/Engineer Business Intelligence or related analytical role
• Ability to manage several simultaneous projects with a focus on results
• Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems
• Experience working across the full-funnel marketing technology ecosystem and omni-channel media: earned and owned acquisition channels including paid search/social/affiliate/programmatic and organic search/social; CRM functions including customer persona modeling journey modeling database querying & analysis and marketing automation platforms
• High degree of proficiency in Excel; Strong analysis data manipulation and problem-solving skills
• Basic to moderate experience with data management programming and visualization tools (Power BI Tableau R SAS JMP Python Spark etc).