Marketing Specialist
Marketing Specialist
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Job Description
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
As the Marketing Specialist you will support the execution of marketing campaigns to increase brand awareness and business growth. You will be adaptable have great attention to detail and can-do attitude. You will be responsible for coordination and implementation of marketing campaigns promotions social media content management events and activities.
Responsibilities:
Plan develop and execute marketing campaigns across all channels (digital social print and trade) supporting the Marketing Manager
Day to day coordination and execution of marketing activities and operations;
Handle engagement and communication with suppliers partners and agencies
Coordinate implementation of marketing campaigns
Manage allocated marketing spend for campaign budgets and reporting
Organizing products props and marketing collateral for suppliers partners and events
Manage and maintain an up-to-date marketing calendar for ensuring all stakeholders are meeting timelines and deliverables
Manage end-to-end content production ensuring brand consistency across digital print and in-store
Maintain consistency across all content in line with established brand guidelines
Prepare artwork for production and liaise with suppliers to ensure quality outputs
Curate and repurpose owned and user-generated content
Plan manage and schedule content for social media activities (Instagram Facebook etc.)
Manage and moderate social media channels in-line with Brand guidelines
Analyse affiliate marketing campaigns and traffic sources to identify areas for improvement
Support drive engagement and growth on social media platforms to expand our Brand presence
Stay up to date on market trends competitors and consumer behaviours to inform marketing strategies
Use data and analytics to monitor marketing campaign performance and assist in report development
Provide post-campaign reporting and proof of advertising to help support ROAS for key supplier partners
Support Brand and Trade show events (incl. Weekends) as
Qualifications and Attributes:
At least 3 years experience working experience in a Marketing Graphic Design or related
Bachelors degree in marketing communications or a related field
Ability to work in a fast-paced changing environment
Proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign)
Experience with Airtable Miro Figma will be advantageous
Creative thinker with strong commercial acumen and an eye for brand storytelling
Ability to thrive in a fast-paced hands-on environment with both strategic and operational responsibilities
Excellent communication and relationship-building skills
Strong networking and communication skills in a broad variety of environments
Highly organised and demonstrated ability to work autonomously
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
If you require accommodation in order to apply for a job please contact us at
Required Experience:
Unclear Seniority
Employment Type
Full-Time
