Product Marketing Manager

Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies corporations healthcare providers and higher education. Juvare solutions have supported over 500000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare connect and respond to protect people property and brands.

Location: Atlanta GA or Remote
Reports To: VP Marketing

Overview:

Juvares Product Marketing Manager (PMM) is a strategic role responsible for building market awareness of Juvares products driving revenue growth and product adoption.

The Product Marketing Manager owns the Go-to-Market (GTM) strategy for product releases across Juvares industry verticals working closely with Product Sales and Client Success to set internal and external stakeholders up for success through:

• Positioning and messaging: clearly articulating the products value in ways that resonate with the market;
• Product engagement: driving client product utilization with focused marketing campaigns;
• Client and market research: evaluating competitors and advocate for clients wants and needs before during and after launches; and
• Cross-functional alignment: ensuring partners throughout the business understand the products value as they enable sell and/or service.

Key Responsibilities:

• Own the end-to-end go-to-market (GTM) strategy for product launches.
• Responsible for coordinating product launches and managing cross-functional teams.
• Develop clear product messaging and positioning based on market trends competitive intelligence and customer insights.
• Translate technical capabilities into value propositions for various Juvare client personas.
• Communicate the products value proposition in a compelling and engaging way.
• Work with Marketing channel and content teammates to build and deploy compelling content for website social media newsletters etc.
• Work with Sales leaders to create sales collateral e.g. one-pagers pitch decks blog posts case studies etc.
• Develop and maintain buyer personas and competitive landscapes.
• Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs.
• Monitor sales pipeline product adoption metrics and client feedback totrack key performance indicators (KPIs) make data driven decisions andinform ongoing marketing strategies.

Must Haves:

• Bachelors degree
• 4 years in software technology products
• 2 years inProductMarketing ProductManagementSalesEnablement or similar role
• Strong understanding of the product lifecycle from early-stage product development to launch and beyond
• Exceptional communication skills including the ability create clear compelling marketing content
• Exceptional organizational skills including the ability to effectively project manage the GTM plan for multiple concurrent releases keeping stakeholders informed and aligned
• Proven ability to collaborate effectively across internal teams such as Product Sales Client Success/Service
• Familiarity with common tools such as Confluence JIRA Salesforce Figma or similar

Nice to Haves:

• Experience with federal sales and technology adoption processes e.g. FedRAMP IL certifications
• Familiarity with creative tools such Adobe Illustrator Adobe Premiere Pro/Rush etc.
• Knowledge of cloud technologies APIs and integrations
• Experience with global sales teams

What we offer:

• Health insurance.
• Life insurance.
• 401K with Corporate match.
• Tuition reimbursement.
• Unlimited PTO
• Community volunteer opportunities.

Additional Information:

This position is subject to compliance with the Export Administration Regulations (EAR) and may require a U.S. person status verification.

EEO Statement

Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless ofand will be free from discrimination on account oftheir race color religion sex (including pregnancy gender identity and sexual orientation) national origin citizenship status age disability physical condition developmental disability genetic information or any other category protected under applicable law.

Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to . The e-mail should include a description of the requested accommodation and the position youre applying for or interested in.

Affirmative Action: Juvares Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.