Fractional Sales and Business Development Lead

About Us:
Herbal Goodness is a premium mission-driven female-founded herbal supplements company with 13 years of success in the natural wellness space. We offer a line of organic superfoods and herbal formulations with a 40% repeat customer rate and strong brand equity. As we expand into B2B sales with retailers distributors pharmacies and co-ops we are seeking a results-driven Fractional Direct Sales Lead for a 3-month contract to drive immediate revenue growth.

Engagement Type: Contract-to-Commission (Initial fixed-rate contract transitioning to commission-based)

Start Date: Immediate

This is a highly aggressive results-oriented sales role designed to drive direct B2B revenue within the first 30 to 60 days of engagement. You will generate new business open high-value retail and distribution accounts and lay the foundation for long-term B2B sales growth. Your performance will directly impact your opportunity for future engagement with additional commission-based compensation and continued work.

• Establish and drive relationships with key accounts: iHerb Fullscript Walgreens CVS Health Whole Foods and similar retail partners.
• Actively prospect pitch and close new B2B partnerships with co-ops health food stores clinics wellness centers and independent retailers.
• Scrape qualify and engage 1000 B2B retail leads using tools such as Octoparse Hunter Apollo or Skrapp.

• Build and fully configure Go High Level (GHL) or other CRM to automate the management and nurturing of B2B leads.
• Create and implement email and SMS automation workflows pipeline stages and follow-up sequences.
• Segment leads by buyer type region and product interest.

• Evaluate product-market fit and provide insight into customer preferences and market needs.
• Collaborate with the CEO and R&D team to inform new product offerings.
• Assist in defining strategic sales messaging and positioning.

• Work with our manufacturing team to launch and market our co-packing services.
• Prospect and acquire new co-packing clients in the herbal wellness beverage and supplement categories.

• 1000 clean verified and segmented B2B leads added to CRM
• GHL CRM is fully built with nurture automations and outreach pipelines
• 100 initial sales conversations initiated via email phone or LinkedIn
• 4 industry specific presentations and shows.
• Minimum 10 qualified retail or co-packing partner presentations completed
• Real sales based on early performance data and analytics tracking.
• Progress on new product development past ideation and creative phase.

• 10 years of proven success in B2B sales (CPG supplements wellness preferred)
• Experience and evidence closing deals.
• Strong lead generation skills using scraping/data tools (Octoparse Apollo etc.)
• CRM setup and automation expertise (Go High Level preferred)
• A hunter mentality with proven ability to close deals
• Excellent communication and relationship-building skills
• Familiarity with Shopify Klaviyo and GHL a plus

• Purpose-driven brand with a legacy of impact (10% of profits support education for African girls)
• 100% woman- and minority-owned company
• Fully remote flexible working hours
• Warm B2B leads already in queue
• Huge opportunity to build own and scale a direct sales function
• Long-term growth potential & performance-based commission structure

How to Apply: Submit your resume a brief cover letter and any relevant portfolio or references In your cover letter include 23 bullet points on why youre uniquely qualified for this role and how you plan to generate results in your first 60 days.

Herbal Goodness is proud to be an equal opportunity employer and welcomes candidates from diverse backgrounds to apply.

Required Experience:

Manager