Customer Engagement Manager
Customer Engagement Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Step into a leadership role at one of the worlds largest distributors and manufacturer where your vision and expertise will shape the future of our digital marketing strategies. Were looking for a strategic and performance-driven Customer Engagement Manager to lead and evolve our digital engagement marketing efforts. This strategic and hands-on role oversees a team responsible for campaign deployment channel performance and full-funnel email SMS in-app and push notification marketing strategy. Youll drive initiatives ensuring these channels are fully optimized to drive awareness site traffic engagement and revenue.
This role is ideal for a data-savvy marketing professional with strong leadership experience a proven track record of channel performance optimization and deep knowledge of email marketing best practices automation platforms and compliance standards. To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.
Job Duties:
- Own the strategy planning execution and optimization of all email campaigns including promotional lifecycle transactional and triggered communications to deliver best-in-class campaigns that support business goals.
- Develop and maintain a robust testing framework (A/B and multivariate) to continually optimize performance across subject lines creative messaging send times segmentation and CTAs.
- Monitor campaign KPIs and deliver actionable insights to continuously improve email performance including engagement deliverability conversion rates and ROI.
- Collaborate cross-functionally with creative product eCommerce sales and analytics teams to ensure campaigns are aligned with broader marketing objectives and brand standards.
- Evaluate and improve audience segmentation strategies to deliver highly personalized and relevant messages at scale.
- Lead and mentor a team of email marketing professionals providing direction coaching and development to grow skills and drive results.
- Partner with cross-functional teams (creative content analytics product) to create compelling campaigns aligned with brand messaging and audience needs.
- Oversee list hygiene data quality and compliance with email regulations including CAN-SPAM GDPR and other global standards.
- Leverage marketing automation platforms (e.g. Adobe Journey Optimizer Marketo Braze HubSpot Salesforce Marketing Cloud etc.) for campaign orchestration and lifecycle automation.
- Stay on top of emerging trends tools and technologies in email marketing to continuously innovate and improve channel performance.
YOU MUST HAVE:
- 5 years of experience in email marketing with at least 2 years in a people management role.
- Deep knowledge of email best practices deliverability segmentation personalization and customer journey mapping.
- Proven track record of building and optimizing email campaigns that drive measurable business results.
- Demonstrated experience managing A/B testing and deriving insights from data to inform creative and messaging strategies.
- Hands-on experience with major marketing automation platforms (e.g. Adobe Journey Optimizer Marketo HubSpot Pardot Salesforce Marketing Cloud Braze Iterable etc.).
- Familiarity with data enrichment tools and customer data platforms (CDPs).
WE VALUE:
- Strong understanding of HTML/CSS for email email testing tools (e.g. Litmus Email on Acid) and analytics platforms (e.g. Google Analytics Adobe Analytics).
- Data-driven mindset with a passion for testing learning and campaign experimentation.
- In-depth knowledge of CAN-SPAM GDPR and email marketing compliance best practices.
- Excellent communication collaboration and project management skills.
- Experience in eCommerce or B2B industries.
- Ability to think strategically and execute tactically in a fast-paced environment.
- Experience driving innovation through these channels
- Experience in platform migration
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Required Experience:
Manager
Employment Type
Full-Time
