Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)
Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)
Posted on :
24-05-2025
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1 Vacancy
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Job Description
Who is Sonar
Sonar helps prevent code quality and code security issues from reaching production amplifies developers productivity in concert with AI assistants and improves the developer experience with streamlined workflows. Sonar analyzes all code regardless of who writes it your internal team genAI or third parties resulting in more secure reliable and maintainable applications. Rooted in the open source community Sonars solutions support over 30 programming languages frameworks and infrastructure technologies. Today Sonar is used by 7M developers and 400K organizations worldwide including the DoD Microsoft NASA MasterCard Siemens and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed and obsessed with the company users each other and our open-source community. We have high standards and hold each other accountable for acting with positivity dedication thoughtfulness empathy and passion daily.
We remain deliberate with our decisions with high clarity of intention. At the same time we feel extreme urgency and move forward quickly.
And lastly we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar CODE is more than just an acronym; its a mindset that defines daily operations.
Why You Should Apply:
At Sonar were a group of brilliant motivated and driven professionals working hard to help supercharge developers to build better faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they dont. Our solutions dont just solve symptoms of problems we help fix issues at the source for all code whether its developer-written AI-generated or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA Switzerland the UK Singapore and Germany. Team members should be able to come to work every day work on a product they are proud of love what they do and feel energized by their peers. With our roots deep in the open source community were all about the mission: supercharge developers to build better faster.
The impact you will have:
Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonars market-defining solutions through impactful go-to-market strategies compelling content and key ecosystem product marketing function is very strategic to the companys growth and you will be at the center of it all specifically driving market impact by creating narratives and positioning that demonstrate the value of our suite of products to customers and prospects. Youll work closely with product management sales services demand generation and other cross-functional teams to create and continually optimize content and product launches based on ecosystem needs and market feedback. This role will also own and drive strategic go-to-market initiatives with select partners in the DevOps ecosystem in concert with our product and ecosystem teams. Youll join a dynamic team thats driving our market presence forward through impactful messaging effective sales enablement and strategic content creation.
What Youll Do Daily:
- Develop and execute a comprehensive content strategy creating high-value marketing content (whitepapers case studies presentations blogs) and sales tools (battle cards competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions.
- Coordinate and lead cross-functional go-to-market product launch deliverables acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis.
- Design and deliver advanced sales enablement programs in partnership with sales leaders including in-depth product training and sophisticated objection handling guides to empower the sales team to effectively sell technical solutions.
- Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators.
- Collaborate on a strategic content calendar and help build out marketing collateral ensuring a consistent flow of valuable information to our target prospects.
- Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product ecosystem and partner teams to develop joint marketing programs necessary product-level integrations and compelling joint collateral.
- Serve as the partner solution expert accurately conveying value propositions and solution capabilities to all stakeholders both internally at Sona and within partner GTM teams.
- Deliver impactful technical talks at conferences partner events and webinars effectively communicating complex concepts to diverse audiences.
- Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns.
The Experience You Will Need:
- Direct and proven Product Marketing experience (5 years) in the Developer tools or DevOps space.
- Demonstrated success with sales enablement initiatives and supporting sales teams with a clear understanding of how to equip sales for success in a technical B2B environment.
- Proven track record in launch management and go-to-market team enablement for technical products.
- Experience with building strategic go-to-market plans and crafting compelling customer-focused messaging for complex products and solutions.
- Strategic mindset to identify prioritize target and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs.
- Experience with preparing and delivering impactful presentations to live audiences particularly at the developer level showcasing strong presentation and storytelling skills.
- Deep technical understanding and passion for software products and the underlying technology.
- Hands-on ability to build and deliver compelling technical solution demonstrations.
- Extensive experience in programming and DevOps enabling authentic engagement in technical discussions with developers.
- Adaptability and flexibility working in a dynamic space with Agile principles.
- A hunger to learn new technologies develop new skills and thrive in a highly collaborative and feedback-based environment.
- A team player with a can-do attitude who actively shares knowledge to elevate the team.
- Exceptional communication skills with fluency in English both written and spoken.
We Value Diversity Equity and Inclusion:
At Sonar we believe that our diversity is our strength. We are a global company that values and respects different backgrounds perspectives and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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