Global Marketing Director
Global Marketing Director
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Job Description
Job Description:
About the Role
We are seeking a strategic executiondriven Marketing Director to lead the development and activation of integrated throughtheline (TTL) marketing campaigns that support full product and partner lifecycle goals find win support and grow. This pivotal role sits at the intersection of brand product and commercial overseeing global gotomarket (GTM) strategy campaign delivery and marketing enablement across markets.
Youll lead with a productled growth (PLG) mindset and work across channel strategy and activation teams to orchestrate impactful global campaigns with a strong emphasis on social media communications PR and events as key growth drivers. You will also support commercial teams and partner marketing programs to ensure unified messaging and scalable business impact.
Key Responsibilities
1. Global GTM & Market Entry
Own the endtoend strategy for international product market entry including launch readiness positioning and toolkit development.
Lead the delivery of integrated global gotomarket campaigns tailored for local execution and powered by consistent global messaging and assets.
2. ThroughtheLine Campaign Development
Develop and execute TTL campaigns across the full funnel blending brand performance content and inproduct activation.
Collaborate with strategy channel and activation teams to ensure seamless campaign planning and execution across regions and formats.
3. Lifecycle Marketing: Find Win Support Grow
Find: Drive global awareness through social PR comms content and events. Build strong narratives and visibility in new and existing markets.
Win: Convert demand into action through performance marketing website journeys and inproduct onboarding.
Support: Equip internal teams and partners with GTM toolkits sales enablement and onboarding resources.
Grow: Increase retention upsell and advocacy through lifecycle marketing customer storytelling and community activation.
4. ProductLed Growth (PLG) Integration
Partner with product and growth teams to optimize acquisition and activation within the product leveraging freemium selfserve flows and inproduct messaging.
Use product insights and usage data to inform campaign strategy and personalization.
5. Channel & Partner Marketing Coordination
Ensure marketing activity is aligned and amplified across owned earned and partner channels.
Support commercial and partnerships teams on partner recruitment onboarding and joint marketing execution.
Maintain brand consistency and experience across all global and local marketing touchpoints.
6. Strategic & Operational Leadership
Operate at both strategic and tactical levels leading planning while rolling up sleeves to drive execution.
Bring a mindset shaped by experience across startup scaleup and corporate environments.
Establish scalable best practices and continuously improve campaign effectiveness through testing and iteration.
Qualifications
10 years in global marketing leadership roles including experience across startup scaleup and enterprise contexts.
Proven success launching products and executing GTM campaigns in multiple international markets.
Deep expertise in fullfunnel marketing and productled growth (PLG).
Strong experience building TTL campaigns and managing crossfunctional channel strategy and activation teams.
Demonstrated ability to leverage social PR communications and events as primary growth levers.
Skilled in aligning partner marketing and commercial enablement with core brand campaigns.
Dataled with strong analytical communication and stakeholder management skills.
Globally minded culturally fluent and collaborative in fastmoving environments.
A few of the benefits
Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.
Location:
BarcelonaBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Exec
Employment Type
Full-Time
