Customer Journey Senior Manager
Customer Journey Senior Manager
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Job Description
Customer Journey Senior Manager
Job No.:568896
Work type:Fixed Term
- Lead the effective delivery of channel engagement and drive revenue growth to align with our strategy
- Full Time / 12 Month Fixed Term Appointment 1st July 2025 1st July 2026
- Located at Melbourne (Bundoora) Campus
- Attractive Salary $139280 per annum plus 17% superannuation
About the position
The Global and Regional Division leads the Universitys commitments to its markets and its communities and carries oversight of the Universitys strategic intent to connect both globally and locally to attract students and partners from across the world and closer to home.
Reporting to the Director of Marketing as the Customer Journey Senior Manager you will be the architect and the voice of the customer and responsible for increasing channel engagement and conversions. By doing so you will manage audience planning customer insights and campaign activities across a range of channels to optimise the student recruitment application and onboarding experience. You will also be responsible for leading a level of overarching marketing but nonsegment related projects as determined within the marketing strategy. The Customer Journey Senior Manager role is critical in delivering Future Growth portfolio priorities playing a pivotal role in driving both domestic revenue and revenue growth as well as executing and delivering on the InterGrowth strategy.
Furthermore this role is critical in building all prospective student strategies pertaining to our Domestic audience. From lead nurture campaigns to promotional strategies and tactical plans spanning the entire marketing mix the Customer Journey Senior Manager drives initiatives focused on a more streamlined and costefficient gotomarket approach. By considering budget allocations to drive improved ROI at each part of the customer journey and in collaboration with crossfunctional teams including content paid media web and digital this role ensures a synchronised marketing effort to reduce inefficient spend and realise improved results for less budget.
Moreover the Customer Journey Senior Manager is a pivotal position in delivering domestic customerspecific journey mapping and process refinement ensuring close alignment with OPV and School strategies market intelligence product and recruitment teams to prioritise strategies aimed at achieving Load Plan objectives. This is inclusive of campaigns and projects like: Open Day Preferences and Change of Preferences Apply Direct application campaigns all of which work directly to deliver enrolments and EFTSL. Equally important this role will also work closely with the Marketing SLT to deliver on initiatives like the School of Education Growth Plan HPI gotomarket strategy and Sydney Campus domestic course campaigns which lay the groundwork for sustained longterm growth.
Responsibilities will include:
- Manage codesign and execute the segment journey and recruitment strategies.
- Development of domestic segment (including market and product) audience strategy promotional campaign strategies and tactical plans spanning the entire marketing mix.
- Provide strategic leadership and oversight of a cross functional team spanning content paid media web and digital.
- Manage customerspecific journey mapping and process discovery and design.
- Working with Director of Marketing to align with Schools market intelligence product and recruitment teams on strategy development and strategic prioritisation.
- Working closely with the Director of Marketing Insights Product and Recruitment teams develop product/interest area CVPs that have corresponding marketing strategies that are insight led and compel action.
- Contributing to work relating to customer and insights technologies such as CRM system(s) lead capture processes and approaches.
As the successful applicant you will have:
- A degree in marketing/business management design or a related area plus extensive relevant experience or an equivalent alternate combination of relevant knowledge training and/or experience.
- Demonstrated ability to use customer data and insights for use in integrated marketing.
- Specialist understanding and experience with buyer behaviour and segmentation practices including customer journey mapping and audience personas digital marketing systems that support customer touch points digital experience testing and user experience methodologies digital marketing tactics across a range of channels (web outbound advertising social et al) and experience with planning management functions for integrated marketing.
- Ability to be responsible for program development and implementation.
- Experience developing innovative solutions and contributing to strategic planning.
Please refer to the Position Description for other duties skills and experience required for this position.
Welcome to Bundoora campus Please click on the video link below:
employer contributed superannuation How to apply *Please note only candidates who hold the full rights to work in Australia will be eligible for consideration* Closing date: Date Wednesday 4th June 2025 @ 11:55pm Position Enquiries: Emma Fox Director Marketing Marketing & Recruitment Email: Recruitment Enquiries: Vicki Stavrou Senior Talent Acquisition Business Partner Email Phone Position Description below: Please submit an online application ONLY and include the following documents: Why La Trobe: All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
Required Experience:
Senior Manager
Employment Type
Contract
