Sr. Marketing Manager, Toys Marketing

The Toys & Entertainment team is seeking a creative analytical and strategic experienced marketer to grow the Toy business in the Amazon store. The Senior Marketing Manager will drive growth and deliver a bestinclass customer experience in the Amazon store while reviewing and automating process to deliver scalable solutions that increase efficiency. To be successful in this role you will have a mix of merchandising marketing analytical relationship management and organizational skills. You work autonomously make smart decisions and are an expert in development and deployment of campaign strategies leveraging available marketing levers. You have demonstrable experience in managing complex crossfunctional projects with diverse stakeholders and juggling multiple competing priorities. You will uphold high editorial and marketing standards and processes and be responsible for maintaining a clear consistent brand voice across those areas.

You will lead development and execution of marketing campaign strategies to drive incremental traffic engagement and sales. Directing customer journey mapping analysis to optimize storefront experiences gifting search functionality detail page content navigation and event experiences. Collaborate with crossfunctional stakeholders and vendor partners to define category priorities and marketing strategies. You will shape the future direction of the Toys business through datadriven decision making and innovative approaches to customer engagement.
Success in this role requires exceptional strategic thinking proven onsite merchandising and marketing expertise strong analytical capabilities and demonstrated ability to influence crossfunctional stakeholders while managing complex initiatives.




Key job responsibilities
Create and execute comprehensive marketing initiatives for Holiday Seasonal and highvalue events partnering with enterprise marketing teams and Vendor Managers to maximize business impact

Design and implement quarterly campaign strategies that align with category vision optimize customer targeting and drive measurable business results

Lead strategic analysis of endtoend customer journey metrics to identify opportunities for experience transformation and growth acceleration

Develop and execute innovative testing strategies for new content types defining strategic framework success metrics and scalability plans

Champion strategic Toys category priorities within enterprise marketing events to ensure alignment with category vision and business objectives

Direct GotoMarket strategy and implementation for deals and categoryspecific events ensuring alignment with overall business strategy

Define and execute customer acquisition strategy identifying new growth opportunities and optimizing existing channels

Lead vendor coop strategy planning and negotiations for onsite placements ensuring execution excellence and measurable performance outcomes

Shape automated marketing strategy and implementation advocating for customer experience while driving category objectives and business growth

About the team
Through our passion for play and our dedication to excellence we inspire and delight children of all ages driving awareness of our vast selection of highquality innovative and safe toys that stimulate their imaginations creativity and learning. We are committed to innovating to deliver the best customer experience ensuring that our customers can easily navigate to the perfect toy and that our experiences are expertly curated inclusive relevant engaging and fun.

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Bachelors degree

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.