Lifecycle Marketing Manager
Lifecycle Marketing Manager
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$ 150000 - 190000
1 Vacancy
Job Description
About HeyGen
At HeyGen our mission is to make visual storytelling accessible to all. Over the last decade visual content has become the preferred method of information creation consumption and retention. But the ability to create such content in particular videos continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach captivate and inspire audiences.
Learn more at. Visit our Mission and Culture doc here.
Position Overview:
Were hiring a Lifecycle Marketing Lead to build and own the full system that moves users from curious to committed and keeps them coming back.
This isnt just email ops. Youll design and run highleverage programs across onboarding activation retention and monetization. Youll be handson in the tools and close to the data (behavioral revenue usage). Your campaigns will feel timely relevant and personal because youll know the customer and what they need next.
Youll work closely with Growth Product Creative and Data to define build and scale what works. The goal is simple: reduce the pressure on Product to do all the lifting and create a messaging system that drives growth on its own
What Youll Do
- Own and operate our lifecycle system end to end from onboarding to monetization with clear measurable impact on user behavior
- Design and build messaging across email inproduct surfaces and paid retargeting that guides users to value
- Ship campaigns in working handson in HTML/CSS and templating tools to move fast without dependency
- Write copy that performs intentional clear and timed to user needs
- Run fast experiments on subject lines content blocks CTAs and timing to drive engagement and action
- Work closely with Product Creative and Data to understand user behavior identify inflection points and tune journeys accordingly
- Monitor key metrics like inbox placement conversion rates and engagement curves and use them to optimize performance
- Maintain high standards for deliverability and sender reputation across all lifecycle touchpoints
What You Bring
- 48 years in lifecycle growth or retention marketing at consumerfocused products
- Strong technical fluency with email you understand how messages actually get delivered not just how to write them
- Deep knowledge of email deliverability fundamentals:
- Inbox placement spam triggers domain reputation
- Authentication protocols to protect sender identity and inbox placement (SPF DKIM DMARC)
- Monitoring tools like Google Postmaster Tools Postmark or Mailgun dashboards
- IP warming strategies and domain/IP management
- Experience with Braze or similar marketing automation platforms
- Fluent in HTML/CSS and templating you can build and debug emails yourself
- Comfortable working directly with data (Looker Amplitude SQL a plus)
- A builders mindset you think in systems move fast and care about craft
What HeyGen Offers:
- Competitive salary and benefits package
- Dynamic and inclusive work environment focused on innovation and creativity
- Opportunities for professional growth and skill development
- Collaborative culture that values teamwork and employee input
- Access to stateoftheart technologies and tools
Salary Range:
$150000 $190000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position candidates work experience education/training key skills and internal equity as well as location market and business considerations when extending an part of our total rewards package HeyGen offers comprehensive benefits including a 401k plan health benefits generous PTO a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team thats reshaping the world of visual storytelling!
Required Experience:
Manager
Employment Type
Full-Time
