Enrollment Marketing Spec
Enrollment Marketing Spec
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 68640 - 89974
1 Vacancy
Job Description
Mission Driven Community FocusedAbout Charles R. Drew University of Medicine and Science ()
Charles R. Drew University is located in the WattsWillowbrook area of south Los Angeles and was founded in 1966 in the wake of the Watts uprising. CDU was founded to address inadequate medical care in the region and to provide equitable medical education opportunities for underrepresented students.
CDU is strongly invested in the local and regional community. The university leads multiple partnerships and programs to provide equitable healthcare resources in a variety of South Los Angeles neighborhoods.
Job Summary:
Charles R. Drew University of Medicine and Science is seeking a highly motivated and experienced enrollment marketing specialist to work with CDUs offices of admission recruitment financial aid marketing and the registrar to create and deploy innovative and compelling marketing materials for all CDU programs. Materials may include (but are not limited to): print collateral material; webbased marketing material; material for social media platforms lead generation drip campaigns and communication plans. Demonstrates the ability to understand a communication strategy map out a complimentary social media strategy and produce results. Strong customer service and strategic communication skills needed for quick responses to our student audience. Experience with socialcentric graphic or visual design preferred. Demonstrated creativity and documented immersion in social media including experience and proven success with audience engagement.
Essential Duties and Responsibilities:
Working in partnership with the Vice Provost for Enrollment Management and the Director of Recruitment and Partnerships the Enrollment Marketing Specialist will:
- Develop messaging and market positioning for CDU and the universitys various academic programs.
- Conduct a thorough review of all marketing materials in use and revise as necessary.
- Develop ongoing and ad hoc communication campaigns from Admission Financial Aid Registrar and Recruitment & Partnerships units.
- Recruit hire train and supervise student workers who will focus on developing and maintaining a vigorous social media and campus presence.
- Work with deans and program directors on programspecific marketing plans and tactics.
- Monitor campaign performance generate reports and recommend optimizations based on engagement metrics.
- Tailor messaging for key student groups including firstgeneration students transfer students adult learners and underrepresented populations.
- Help manage content calendars and assist with creative direction for campaigns and admissions and recruitment events.
- Collaborate with the Marketing Director regarding landing pages CTAs and web content
- Design campaign flows in platforms such as Slate HubSpot or Mailchimp to guide prospective students through the funnel.
- Uphold and communicate CDUs mission of health equity diversity and community impact in all messaging.
Other Duties and Responsibilities:
- Performs other duties as assigned.
Qualifications/Requirements:
EDUCATION:
- Bachelors degree from an accredited institution in marketing communications journalism fine arts graphic design preferred;
- Or relevant field with two or more years of directly related professional experience;
- Or equivalent combination of education experience.
EXPERIENCE:
- 35 years of marketing experience in a higher education environment required.
KNOWLEDGE/ABILITY/SKILLS:
- Excellent written verbal project management and interpersonal communication skills
- Familiarity with CRM tools (e.g. Slate Salesforce HubSpot)
- Basic graphic design skills (e.g. Canva Adobe Suite)
- Knowledge of marketing principles strategies techniques and practices
- Demonstrated success creating marketing collateral such as print material merchandise signage social media ads digital advertisements and other visuals
- Ability to hire train and supervise student staff
- Experience in a University setting
Compensation:
- $68640 $89974 annual
Position Status:
- Full Time Exempt
COMPLEXITY:
- The ability to perform highly detailed work with sustained attention and care while providing/obtaining information on numerous inquiries is paramount to success in this position.
PHYSICAL DEMANDS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Occasional stooping. Frequent standing. Constant walking sitting climbing reaching high/low levels finger movement feeling speaking clearly hearing conversationally and seeing far and near.
WORK ENVIRONMENT:
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Occasionally required to work in confined space.
- Position is onsite unless specific authorization from the manager.
MENTAL DEMANDS:
- The mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Frequent work on a variety of unrelated tasks. Constant calculating interrupted work work on a variety of interrelated tasks and use of sustained concentration reasoning judgment resourcefulness analytical ability and ingenuity.
Special Requirements:
- Ability to work effectively with a diverse community.
- As a health professions institution of higher education Charles R. Drew University of Medicine and Science seeks to protect the health and safety of the University community. As a condition of enrollment and employment students faculty and staff must comply with the current CDU COVID19 requirements as described on the CDU COVID19 webpage. Please visit the CDU Return to Campus website or email the Campus Nursing Office at .
EEO Statement: Charles R. Drew University is committed to Equal Employment Opportunity. Applicants will be considered without regard to gender race age color religion national origin sexual orientation genetic information marital status disability or covered veteran status.
Fair Chance Statement: Charles R. Drew University of Medicine and Science will consider qualified applicants including those with criminal histories in a manner consistent with state and local Fair Chance laws.
Employment Type
Full-Time
