Marketing Strategist - Demand & Pipeline (m/f/d)
Marketing Strategist - Demand & Pipeline (m/f/d)
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Job Description
As Marketing Strategist Demand & Pipeline youll build and execute campaigns that connect our product to the people who need it across channels regions and funnel stages. From paid media and events to partnerships and customer stories youll shape how DNL shows up in the market and feeds the sales engine.
This is a highownership individual contributor role with crossfunctional impact and the potential to grow into a leadership position as we scale internationally.
Tasks
Build and Execute PipelineDriven Campaigns
- Run integrated marketing campaigns across channels paid ads SEO events partnerships content and outbound enablers
- Design initiatives for different funnel stages and ICPs from awareness to conversion
- Build repeatable localized campaign frameworks for new markets or verticals
Align Marketing with Sales & GTM Strategy
- Collaborate with Sales and BizDev to understand market priorities opportunity stages and buying journeys
- Translate ICPs into relevant channelspecific messaging
- Develop salessupporting assets like case studies outreach kits and vertical landing pages
Own Analytics Testing and Optimization
- Define and track funnel metrics (e.g. SALs SQLs pipeline contribution per campaign or region)
- Design A/B tests analyze performance data and refine based on insights
- Use tools like HubSpot & LinkedIn Campaign Manager to inform your roadmap
Drive Visibility through Content and Exposure
- Oversee the creation of campaign content from thought leadership to customer success stories
- Identify PR and visibility opportunities: e.g. speaker slots articles collaborations with ecosystem players
- Coordinate both digital and inperson moments to boost reach and reputation
Localize and Systematize GotoMarket Plays
- Tailor activities by geography or segment considering market maturity and local dynamics
- Turn successful initiatives into scalable playbooks for future campaigns
- Serve as the orchestrator of marketing execution across teams and touchpoints
Requirements
Growth Marketing Expertise:
- 3 years of experience in a growth marketing or demand generation role within a SaaS or B2B software company.
International B2B Experience:
- Familiarity with expanding into new geographies and tailoring strategies to international markets.
Analytical Mindset:
- Comfortable navigating dashboards segmenting data and turning insights into action.
- Confident working with tools like HubSpot Google Analytics Looker/PowerBI or equivalent.
Channel Fluency:
- Handson experience with multichannel growth tactics including performance marketing email automation content strategy and offline activation.
Executional Excellence:
- Strong project management skills high attention to detail and a bias for action in fastpaced environments.
Language:
- Fluent in English.
- German is a plus but not required.
Benefits
Attractive conditions:
- 30 days vacation competitive salary and a monthly voucher.
Real ownership:
- You will take charge of one of the most businesscritical functions at DNL with full autonomy and strategic relevance.
Growth & impact:
- Youll shape the marketing engine of an ambitious SaaS scaleup and gain visibility across departments and geographies.
Top team:
- Work with a curious international and driven team that celebrates wins and learns from experiments.
Flexible work:
- Hybrid setup with the option to work remotely part of the week plus regular team events.
If youre ready to take growth to the next level and thrive at the intersection of creativity analytics and international business building wed love to meet you.
Employment Type
Full Time
