Senior Marketing Specialist
Senior Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed while enabling a sustainable world.
Innovation goes far beyond materials science; its powered by the passion creativity and diverse expertise of 9000 professionals worldwide. Whether youre a finance wizard a tech enthusiast an operational powerhouse an HR changemaker or a trailblazer in materials development youll find your place at Avient.
Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!
Job Summary
The Senior Industry Specialist provides leadership in strategic and tactical marketing (market penetration segmentation and effective value capture tools and launch packages) and platform/product definition for Avients products and positioning with minimal direction required and demonstrated ability to interact and influence effectively at the managerial peer level. This marketing professional will be focused on the packaging transport and industrial industries.
Essential Functions
- Profitable growth.
- Gross margin targets as a percentage of sales.
- Gross margin percentage expansion.
- Vitality index growth.
- Vitality GM targets.
- New product launches.
- Engagement of customers and the business leveraging key tools such as situational analysis sales & marketing plans the POL process EVE tools the pricing quote tool marcom resources effective product launch kits etc.
- Assists in leading the tracking and measuring of key market trends competitive position and delivery on specialization strategy.
- Assists in leading identification of new ideas and opportunities for growth.
- Generating effective sales campaigns advertising programs and technical literature. Monitors gross margins and profitability against control standards.
- Implements the industrys overall marketing goals. Monitors business results. Updates Strategic Plan in conjunction with management for their industry.
- Assists in creating technical literature advertising campaigns definitions specification and performance standards. Develops reviews and coordinates product promotion technical presentations and advertising through market staff and Marketing Communications.
- Assists in directing and oversight of new market development for current or prospective programs for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends customer needs competitor data and product performance and acceptability. Monitors results and formulates short and longterm marketing strategies.
- Provides leadership to ensure customer and Avient sales personnel receive continuous technical support in the form of uptodate product application technology training and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact promote sales effort evaluates market trends and develops business at target accounts.
- Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
- Works closely with Environmental Health & Safety to ensure products meet local state and federal/county regulations.
- Attends various trade/organization functions to develop business contacts and gather market information.
- Supports and is committed to Avients LSS improvement process. Plans strategies to ensure errorfree work and conveys this attitude in the daily performance of various duties.
- Coordination support and participation in the POL process and the situational analysis system.
- Leads the creation of value proposition for the industry focusing on the customer and ensuring product quality and consistency.
- Responsible to assist in leading the communication of marketing activities to regional sales team customer service global partners and manufacturing to ensure smooth transition of strategy to action.
- Holds conversations with R&D and partners to set direction for Avient. Takes customer and market trends feedback and opportunities to create technology focus. Owns key linkage between customer business and technology.
- Leads the development and planning of the industry approach modeling and marketing communication(s).
- Drives measurement and tracking activities including market size market share and ROI. Scope
- Personnel: Individual contributor. Budget: None
- Sales Revenue: Business unit specific. Other
- Reports to Industry Manager or above.
Education and Experience
- BachelorsMarketing or Equivalent Experience
- MastersBusiness Administration or Equivalent Experience
- Marketing Market Trend Analysis
- Cross Functional Change Management
- Cross Functional Voice of the Customer
- Marketing Customer Identification
- Marketing New Product Marketing
- Marketing Marketing
Competencies
- Personal Skills Stress Management
- Personal Skills Research
- Personal Skills Project Management
- Personal Skills Self Motivated
- Software Skills Microsoft Access
- Personal Skills Analytical Skills
- Personal Skills Time/Priority Management
- Personal Skills Influence
- Software Skills Microsoft Outlook
- Software Skills Microsoft Word
- Software Skills Microsoft Excel
- Personal Skills Ability to Multitask
- Personal Skills Work Independently
- Software Skills SAP Business Warehouse
- Personal Skills Work on a Team
- Software Skills Microsoft PowerPoint
We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self a leader of others or a leader of the business.
By playing to win acting customer centric driving innovation and profitable growth collaborating seamlessly across Avient and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avients strategic goals to meet our customer needs and to accomplish your career goals.
Required Experience:
Senior IC
Employment Type
Full Time
