Senior Product Marketing Manager, Shark

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.

As a Senior Manager Product Marketing at Shark you will be a pivotal leader driving the development and execution of the product roadmap and global gotomarket strategies within the Marketing organization. You will ensure a consistent brand voice across all channels including packaging advertising social/content marketing web properties retail and trade collateral. The ideal candidate is detailoriented communicates effectively and can navigate barriers by building strong crossfunctional relationships ensuring product launch readiness and excellence both domestically and globally.

Responsibilities

Global Partnership:

• Serve as a liaison and support for global teams communicating the value proposition of our products and developing launch assets crossfunctionally including core messaging and packaging to support our products globally.

Category Leadership:

• Rally crossfunctional partners behind the goals of the category helping teams translate ideas and insights into actionable plans and assets.

Messaging Validation:

• Collaborate with consumer insights to execute and validate our messaging story and assets leveraging those insights to deliver bestinclass assets for launch.

Global Marketing Launches:

• Lead program management for gotomarket launches across categories including fans and air purification.

Asset Development:

• Oversee the execution of photo shoots product pages web content digital and social advertising influencer campaigns PR SEM CRM instore displays and other tactics.

Story Creation:

• Lead earlystage marketing development across launch assets email product pages store pages and brand assets. Collaborate with crossfunctional teams to develop and validate claims. Stay wellversed in category happenings and bring new thinking to the table.

Business Ownership:

• Embody a sense of business ownership ensuring crossfunctional partners are aligned with category goals insights and messaging to bring our brand to life across all marketing channels and regions in a consistent and effective manner that drives high sales rates.

Troubleshooting and Creative Thinking:

• Identify and implement creative solutions to obstacles leveraging crossfunctional expertise to drive resolution ensuring speed to market and high sales rates.

Key Functional Skills/Knowledge

• Agile strategic thinker with the ability to execute in a fastpaced environment.
• Strong communication skills and ability to make effective presentations to all levels of management.
• Broad marketing expertise including strategy development planning and product launches.
• Team player who successfully builds relationships and consensus within the organization.
• Holistic and strategic thinking across the business.
• Project management proficiency including managing parallel projects in a crossfunctional environment.
• Analytical mindset for mining data and drawing insights.
• Ability to manage several projects in parallel navigating a complex crossfunctional matrix organization.
• Embraces the success drivers of SharkNinja: Rarely Satisfied Progress Over Perfection Details Make the Difference Winning is a Team Sport and Communicating for Impact.

Requirements

• 8 years of marketing experience preferably in CPG or consumer products with responsibility for brand strategy messaging and product launch execution.
• Bachelors degree in Marketing Business or related field (MBA preferred).
• Experience in creative and media development and execution.
• Proven track record in new product development and commercialization.
• Global marketing experience strongly preferred.
• Experience in launching new products preferably in a global role.
• Understanding of the retail and DTC landscapes.
• 3 days inoffice per week in Needham MA.

Our Mindset

• Rarely Satisfied:Strive for continuous improvement every day.
• Progress Over Perfection:Act with urgency and adaptability.
• Details Make the Difference:Deliver exceptional results with precision.
• Winning is a Team Sport:Foster collaboration and teamwork.
• Communicating for Impact:Be clear honest and impactful in all communication.