Digital Marketing Manager

Company Description

SchoolMint is a leader in the K12 Edtech space offering bestinclass SaaS solutions centered on Strategic Enrollment Management. Driven by our mission to help educators create bright more sustainable futures SchoolMint provides solutions that help K12 districts and schools attract and enroll more students and families and retain them for years to come.

We are a fastgrowing and established EdTech company rooted strongly in our core values: No Jerks Period; We Not Me; Be Heroic; Bring Your Whole Self to Work; Embrace and Drive Change. We take these values seriously and use them as the foundation in everything we do. SchoolMint is dedicated to delighting our customers with awardwinning products and topnotch customer service.


Job Description

We are seeking an experienced Digital Marketing Manager to lead and optimize our client enrollment campaigns across major social media and digital advertising platforms. This individual will manage a team of media buyers coordinate with creative production teams and support highstakes client strategy calls. The ideal candidate is passionate about enrollment marketing both a datadriven strategist and a handson executor capable of guiding our campaigns to consistently achieve strong enrollment pipeline growth for our K12 school/district clients. This role will report directly to our Chief Marketing Officer.

What You Will Do:

• Campaign Strategy: Develop and implement lead generation strategies across Meta Ads Google Ads and SMS to attract and convert prospective student families.
• Team Leadership: Directly manage a team of media buyers ensuring alignment on goals optimization strategies and creative testing.
• CrossFunctional Collaboration: Coordinate with copywriters designers and project managers to develop new ad concepts and assets when current campaigns underperform.
• Client Communication: Lead strategy calls and performance reviews especially for underperforming accounts. Support account managers by stepping in on escalations.
• Performance Management: Own the core KPI of helping clients achieve meaningful growth in their enrollment pipeline. Monitor performance metrics and drive continuous optimization.
• Tech & Automation: Utilize tools like Zapier to automate campaign workflows and ensure smooth integration between lead sources and client systems.
• Innovation & Best Practices: Stay ahead of marketing trends platform updates and compliance best practices in education marketing.

About You:

• 5 years in performance marketing with significant handson experience in Facebook and Google Ads.
• 2 years managing digital marketing teams or media buyers.
• Proven success in lead generation campaigns and funnel optimization.
• Strong clientfacing skills with the ability to lead challenging discussions and influence strategy.
• Proficient with campaign analytics conversion tracking and reporting.
• Comfortable using Zapier or similar automation platforms to streamline marketing operations.
• Bachelors degree in marketing business or related field.

Even Better:

• Experience with HubSpot or similar CRM platforms.
• Experience in education marketing or K12 enrollment campaigns.
• Experience with marketing automation platforms such as Zapier Make or similar tools.
• Familiarity with CRM platforms and lead nurture flows.
• Agency experience managing multiple accounts simultaneously.

Why SchoolMint

Join a supportive missiondriven company that values growth collaboration and innovation. Heres what youll enjoy as part of the SchoolMint team:

• Comprehensive Health Benefits: Medical Dental Vision Employee Paid Life Insurance and Disability Insurance.
• Generous PTO: Paid Time Off Sick Days Birthday Floating Holiday Wellness Floating Holidays Volunteer Day and Winter Recess.
• 401(K): Including employer contribution after a 90day waiting period.
• Professional Development: Educational Assistance Program industry conference access and internal training resources.
• Inclusive Culture: Work in anojerksallowed environment where teamwork and creativity are central to our success.