Manager, Media Relations & Public Awareness
Manager, Media Relations & Public Awareness
Posted on :
17-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
17-05-2025
Job Description
Nature of the Position:
Leads ASLAs regional and chapterbased public relations efforts manages production of ASLAs memberfacing newsletter and supports strategic content sharing across internal and externally aligned platforms. This is a handson externally facing role requiring excellent communication writing editorial and media collaboration skills. The manager will work closely with ASLA chapters to develop a broad knowledge of the landscape architecture profession and ASLA programs and goals with the goal of raising visibility for the profession at the local level and supporting consistent messaging and storytelling across ASLAs communications landscape
Responsibilities
Overall PR and Communications Support
- Creates and implements public awareness and media relations strategies to support ASLA programs such as World Landscape Architecture Month ASLAs awards and honors ASLA leadership ASLAs annual conference public policy and issue priorities the promotion of landscape architecture and the role of landscape architects and other ongoing public awareness campaigns.
- Reflects the diversity of the profession and the communities it serves in ASLAs media and public awareness efforts including through inclusive storytelling and representation.
- Defines and tracks success metrics for public relations and media outreach campaigns in collaboration with the communications team to inform strategy and improve visibility efforts.
Chapter and Regional PR Coordination
- Serves as the primary liaison to communications contacts at ASLAs 49 chapters.
- Leads ASLAs national PR Chair Committee of chapter volunteers. Facilitates regular virtual meetings coordinates communications through Basecamp and helps align chapter efforts with national media and messaging goals.
- Provides media strategy support to chapters including messaging guidance media toolkits and story development.
- Collaborates with chapter leaders to shape and pitch stories to local and regional media.
- Tracks local chapter media activity and coverage; identifies opportunities for amplification or integration into national efforts.
Content Strategy and CrossPlatform Integration
- Identifies compelling content and story leads from across the organization and membership to support both ASLAs core channels and aligned external platforms.
- Collaborates with colleagues across communications education advocacy and events to develop consistent engaging content.
- Ensures message alignment and voice consistency across platforms and audiences.
Newsletter Management
- Oversees the planning writing editing and production of ASLAs twicemonthly memberfacing digital newsletter.
- Gathers and curates content from across departments ensuring alignment with organizational priorities and member needs.
- Coordinates design layout scheduling and deployment of each issue.
- Monitors newsletter performance to support ongoing improvement and engagement.
Media Relations and Public Awareness Support
- Develops and maintains relationships with local and regional journalists in partnership with chapters.
- Monitors press coverage for ASLA the profession and priority topics such as climate adaptation infrastructure and public space.
- Provides talking points messaging materials and PR coaching to chapter leaders as needed.
- Maintains media and speaker contact lists relevant to chapter and regional coverage.
- Supports ASLAs crisis communications strategy by preparing messaging for sensitive topics and helping manage issue response in coordination with senior leadership.
- Upholds the ASLA values and culture.
- Performs other duties as assigned.
Preferred Background/Experience
Education:
Education:
- Bachelors degree in journalism English communications or a related field.
Experience:
- Minimum 6 to 8 years of experience in public relations marketing media media relations or a related field.
Skills and Knowledge:
- Strong knowledge of issues institutions and individuals related to landscape architecture landscape architects and the built and natural environments (strongly preferred).
- Superior writing skills with the ability to produce under tight deadlines.
- Proven track record of media placements and successful public relations and awareness campaigns.
- Experience in and understanding of current media relations and public communication techniques and platforms including traditional online and social media.
- Excellent organizational skills good judgment and attention to detail.
- Ability to manage a heavy workload with both short and longterm deadlines adapt to changing priorities and work well under pressure.
- Proficiency in Microsoft Office applications.
- Experience with online mediarelations tools graphic design and website content management systems (strongly preferred).
- Experience with policy advocacy communication (desired).
ASLA offers a competitive benefits package including medical and dental insurance vision insurance companypaid STD & LTD 401k plan with employer match and celebrates 11 paid holidays per year.
This position is based in Washington D.C. with a hybrid schedule. A set inoffice schedule of two days a week (Tuesdays and Wednesdays) is required. The remaining 3 days/week are remote.
This position is based in Washington D.C. with a hybrid schedule. A set inoffice schedule of two days a week (Tuesdays and Wednesdays) is required. The remaining 3 days/week are remote.
Flexible work from home options available.
Compensation: $70000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
The American Society of Landscape Architects is the national professional association for landscape architects representing more than 15000 members in 49 professional chapters and 82 student chapters. The Society has a staff of 42 and annual revenues of $12.9 million.
Landscape architects plan livable communities that foster active lifestyles design parks and streets that manage stormwater runoff plan cuttingedge transportation corridors that are safe for all users and help communities prepare for and recover from natural disasters.
Landscape architecture includes commercial developments streetscapes green roofs parks civic spaces memorials and residential communities as well as largescale land planning and design to protect watersheds coastlines and ecosystems. The Societys mission is to advance landscape architecture through advocacy communication education and fellowship.
Landscape architects plan livable communities that foster active lifestyles design parks and streets that manage stormwater runoff plan cuttingedge transportation corridors that are safe for all users and help communities prepare for and recover from natural disasters.
Landscape architecture includes commercial developments streetscapes green roofs parks civic spaces memorials and residential communities as well as largescale land planning and design to protect watersheds coastlines and ecosystems. The Societys mission is to advance landscape architecture through advocacy communication education and fellowship.
ASLA offers an attractive competitive benefits package including medical dental and life insurance; a generous 401(k) plan; a comprehensive wellness program; and flexible schedules. Employees are expected to be in the office 2 days a week Tuesdays and Wednesdays. All other days are typically remote.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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