Strategic Marketing Manager

CRB is seeking a Strategic Marketing Manager to lead longterm marketing efforts for one or more segments and/or services including architecture engineering and construction. This role is part of the corporate marketing team and plays a critical role in driving demand generating leads and supporting the full opportunity lifecyclefrom strategic planning through content creation and campaign execution.

The Strategic Marketing Manager is responsible for developing and executing segmentspecific marketing strategies building CRBs brand and producing thought leadership in collaboration with subject matter experts. This role works closely with CRBs technical Subject Matter Experts Account Management Project Management Executive Leadership Strategic Communications Sales Services and our Trade Show and Conference Manager to ensure alignment and maximize impact.

This position requires a proactive resultsdriven marketer with strong collaboration skills capable of managing multiple initiatives on tight timelines while meeting budget and quality expectations.

This is a highimpact role with the opportunity to influence CRBs position in the life sciences and food & beverage markets.

Responsibilities

• Develop implement and execute strategic marketing plans that align with assigned segments and/or services supporting the companys overall business objectives and growth goals
• Serve as the primary marketing partner for assigned segments
• Drive web and social media strategy for assigned segments to strengthen positioning engagement and demand generation
• Create manage and execute integrated marketing campaigns to generate leads and communicate the value of our offerings
• Lead analytics efforts and provide datadriven recommendations for continuous improvement
• Develop optimized thought leadership content in collaboration with subject matter experts
• Contribute to the management and maintenance of the company website ensuring content is up to date accurate and aligned with marketing priorities
• Support project marketing efforts in partnership with clients including milestones and award submittals
• Collaborate with the Trade Show Manager to develop and execute event strategiessubmitting speaking abstracts managing campaign efforts and attending events as needed

Qualifications :

• Bachelors degree in marketing journalism communication or equivalent experience
• Minimum of 8 years progressive experience in a professional services marketing role with focus on digital marketing demand generation lead generation and analytics
• Strong project management skills
• Ability to absorb and translate technical content
• Excellent verbal and written communications skills
• Creative mindset and ability to think outside the box
• Strong relationshipbuilder

Preferred Qualifications

• Experience in related industries such as engineering construction architecture or other professional services
• Familiarity with life sciences manufacturing and/or food and beverage industries is a strong plus
• Proficiency with HubSpot Adobe Creative Suite Microsoft Office Suite and tools related to marketing automation event management web content management SEO and marketing analytics

• Partner with the Sales Services Team to deliver highimpact endtoend marketing materials across all areas of responsibility.

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Additional Information :

All your information will be kept confidential according to EEO guidelines.

CRB is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race color religion national origin ancestry marital status veteran status age disability pregnancy genetic information citizenship status sex sexual orientation gender identity or any other legally protected category. Employment is contingent on background screening.

CRB does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of CRB without a prior written search agreement will be considered unsolicited and the property of CRB. Please no phone calls or emails.

CRB offers a complete and competitive benefit package designed to meet individual and family needs.

If you are unable to complete this application due to a disability contact this employer to ask for an accommodation or an alternative application process.

Remote Work :

No

Employment Type :

Fulltime