Social Media Content Creator

Company Overview: At Ingredient were at the forefront of transforming the culinary world by connecting brands with passionate food enthusiasts. Our dynamic team is dedicated to delivering creative and effective marketing solutions that resonate with audiences. We believe in innovation collaboration and excellence and were looking for a Social Media Content Creator to join us in driving our mission forward.

As a Social Media Content Creator at Ingredient you will work with a talented team and will play a pivotal role in amplifying a brands voice across its digital ecosystem by producing original content and curating UGC that drives engagement. If youre passionate about social media have a keen eye for trends and thrive in a fastpaced environment we want to hear from you!

Who are we

Ingredient is a fullservice digital marketing agency located in Minneapolis MN. We drive profitable connections between brands and consumers by creating scrollstopping content that inspires deeper more valuable engagement from following on social to signing up for email to joining loyalty programs.

We aspire to be a champion for our clients and to work with brands and companies we admire. We create work that elevates their success while allowing us to enjoy personal and professional fulfillment and build a sustainable organization recognized as a leader in food marketing.

We value those who engender trust in their peers who thrive in an atmosphere of collaborative teamwork who are motivated to achieve our shared goals and who recognize and respect the unique contributions and life experiences we each bring to our success.

What youll do:

1. Content Creation and Curation:
   1. Work closely with one of our most exciting clients embedded three days a week onsite.
   2. Contribute bold ideas and employ a sophisticated social strategy that is aligned with the clients goals.
   3. Execute fast highquality content that is tailored to each channel (TikTok Instagram Pinterest Facebook YouTube). This will cover all aspects of social video production including concepting filming and editing. Strong design and copy skills are a plus.
   4. Manage social media content calendars including daily agile content ensuring timely and consistent posting.
   5. Source and curate usergenerated content that builds connections with brand advocates and grows audiences.
2. Collaboration and Client Communication:
   1. Collaborate with internal teams to ensure cohesive and integrated social media strategies including copy content and design.
   2. Communicate regularly with clients to understand their goals provide updates on social media performance and gather feedback.
   3. Ensure all content aligns with the clients brand voice style and objectives.
3. Analytics and Reporting:
   1. Track analyze and report on social media performance metrics to evaluate the effectiveness of campaigns and strategies.
   2. Utilize datadriven insights to optimize content and improve engagement.
4. Trends spotting and forecasting:
   1. Stay current with the latest social media trends tools and best practices. Paying special attention to how the clients brand engages with fastmoving trends and culture.
   2. Identify opportunities for innovation and improvement in our social media strategy.

What you bring:

• 23 years of experience in social media content creation and management.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of social media platforms algorithms and analytics tools.
• Excellent written and verbal communication skills.
• Experience with design and social video production.
• Ability to work in a fastpaced environment and manage multiple projects simultaneously.
• Proficiency in social media management tools (e.g. Sprout Social) and analytics platforms (e.g. Google Analytics).
• Legal authorization to work in the U.S. for any employer.

What do we offer

We believe that eliminating systemic inequality and injustice towards underrepresented groups can only be attained when all aspects of our society are brought to bear: public private and personal. As part of our ongoing commitment to being a positive force for change we encourage people from BIPOC and/or the LGBTQ communities people with disabilities and anyone from any marginalized group to apply for this position.

We want you to bring your whole self to work. As a part of that commitment we provide 40 hours of paid time per year for you to invest your time in your community. Take a Tuesday to clean up the park with your neighborhood group. Spend time Thursday mornings tutoring young people at a school that speaks to you. You get to pick. We support you. Just let us know when youll use this time so we can cheer you on.

We offer flexible paid time off and holidays summer hours Memorial Day through Labor Day 401(k) health and dental insurance flexible spending account longterm disability and life insurances fitness reimbursement and matching DEIB donations.

Annual salary

In the spirit of pay transparency we are excited to share the salary range for this position is $60000$70000 exclusive of benefits mentioned above. Your compensation will be determined based on factors such as geographic location skills education and/or experience. In addition to those factors we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer.

How do we work

Together as a team. We collaborate. The work we do requires that we all participate and do our best work. Each person is heard and respected. If you are invited to a meeting it is because we want you in the room (or on the Zoom) and want you to contribute.

This is a hybrid position with special emphasis on working with the client onsite three days a week.