Principal Product Marketing Manager - Firefly Creative Production
Principal Product Marketing Manager - Firefly Creative Production
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$ 141200 - 249700
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
Principal Product Marketing Manager Firefly Creative Production
Location:San Jose CA or San Francisco CA
About Adobe:Adobe is changing the world through digital experiences. We help our customers create deliver and optimize content and applications. Join us to help craft the future at the intersection of creativity marketing and AI.
About Firefly Creative Production (FCP): With outofthebox workflows and a nocode interface Adobe FCP makes common edits a breeze. Replace backgrounds crop images and color grade on thousands of files all at once. Leverage the magic of Adobe Firefly and other AI tools to master creative production tasks at scale. Learn more here
Position Summary:We are seeking a dynamic expert and strategic Principal Product Marketing Manager to lead product strategy and gotomarket success for FCP. This role will be pivotal in driving the success of our innovative AIpowered creative production solutions ensuring they meet the needs of our enterprise customers and align with Adobes overall strategy.
Key Responsibilities:
Customer and Market Insights: Conduct research and gain firsthand observations with customers to understand needs market trends and competitive landscape. Synthesize insights to inform product development and marketing strategies.
Product Strategy and Roadmap: Coown together with Product Management the product strategy and upcoming calendar of new product and feature releases
GotoMarket Strategy:Develop and execute comprehensive gotomarket plans for Firefly Creative Production including pricing packaging positioning messaging and launch strategies.
Sales Enablement:Collaborate with sales teams to create and deliver training sales tools and collateral that effectively communicate the value proposition of Firefly Creative Production.
Content Development:Lead the creation of highimpact marketing materials including case studies whitepapers presentations and web content.
Customer Engagement:Engage with key customers to gather feedback understand use cases and develop customer success stories.
CrossFunctional Collaboration:Work closely with product management field sales engineering and other crossfunctional teams to ensure alignment on product strategy and execution.
Performance Metrics:Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.
Qualifications:
Experience:7 years of product marketing experience (12 years total experience) preferably with a mix of AI software and creative experience.
Education:Bachelors degree required. MBA preferred.
Skills:Strong strategic thinking problem structuring analytical and problemsolving skills. Excellent written and verbal communication skills. Ability to manage multiple projects and priorities in a fastpaced environment.
Leadership:Proven ability to lead and influence crossfunctional teams and drive results.
Customer Focus:Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.
English language fluency
Ability to travel (25%)
Why AdobeAt Adobe you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique CheckIn approach where ongoing feedback flows freely.
How to Apply:If you are passionate about driving the success of innovative products and have a track record of delivering impactful marketing strategies we want to hear from you. Apply now to join our team and help shape the future of Firefly Creative Production.
Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $141200 $249700 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call (408).
Required Experience:
Manager
Employment Type
Full-Time
