Senior Manager - Salesforce Marketing Operations
Senior Manager - Salesforce Marketing Operations
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Job Description
About the Role:
You will oversee data within the Associations marketing operations infrastructure optimising processes analysing data and ensuring efficient campaign execution. You will work with marketing teams to improve activities and deliver impactful results by using datadriven insights and aligning with our goals. Responsibilities include working with IT and Digital Product management to improve the marketing tech stack CRM and lead management data compliance Goal tracking and driving collaboration to improve marketing performance across email channels. You will report to the Vice President of Marketing Operations.
You Will:
Collaborate with Experience teams to develop marketing campaigns that achieve our marketing strategy and proper tracking of campaign performance metrics.
Ensure adherence to data privacy regulations (GDPR CCPA) and maintain data quality standards across the marketing organisation
Lead a team of 3 marketing operations specialists providing guidance on best practices and technical expertise.
Work with IT and Digital Product Management to oversee the marketing technology stack including CRM marketing automation platforms data analytics tools and other relevant software ensuring integration and functionality
Analyse marketing data to identify trends measure campaign performance and produce relevant insights to inform strategic decisions.
Implement improvements to marketing operations workflows including lead management campaign execution and data collection processes to enhance efficiency.
QA of all automated journeys to ensure their accuracy is maintained over time
Develop and ensure maintenance of highquality documentation
Establish goals for marketing activities and monitor progress to identify areas for improvement.
Use a hybrid work schedule
You Have:
Bachelors degree in Marketing Communications Business or related field
7 years of experience with gotomarket operations strategy and business analytics.
5 years of experience managing marketing vendors or team management.
Handson experience with email automation platforms (Salesforce Hubspot Blaze)
How We Support You:
We provide flexibility to help you achieve a good worklife balance. Youll be part of a global diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace including healthcare pension plan annual leave parental leave an employee assistance program. We care about our employees welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you your family and your lifestyle.
We believe in nonstop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development
About Us:
At The Association a Great Place to WorkCertified company we are transforming the accounting and finance profession. We are futurefocused empowering the worlds most accomplished accountants to stay relevant meet todays demands and prepare for tomorrows challenges through quality education resources and training.
Learn more about The Association on LinkedIn and our Career Site.
#LIHybrid #GreatPlacetoWork #DNI
We are committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
Required Experience:
Senior Manager
Employment Type
Full Time
