Programmatic Media Buyer - Performance (Remote/Usa) - Gdm (Gray-Tv)
Programmatic Media Buyer - Performance (Remote/Usa) - Gdm (Gray-Tv)
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Salary Not Disclosed
1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
- Comprehensive Medical(Rx) Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employerpaid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan including matching and profitsharing contributions
- Employee Assistance Program
- Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
- Paid Time Off including Relocation PTO
- Focus on Caring
Salary/Wage:
$55000 $70000 (DOE)
Shift and Schedule:
Mon. Fri.(Managers Discretion)
FullTime
Job Summary/Description:
The Programmatic Media Buyer Performance will assist in digital revenue growth through programmatic buying and supporting GDMs client expectations. The role will focus on identifying target audiences monitoring and optimizing campaigns for peak performance and serving as a subject matter expert across all programmatic channels. This is a remote position. This position has an annual salary of $55000 $70000 (DOE).
Duties/Responsibilities include (but are not limited to):
Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
Effectively monitor pacing and performance for assigned markets ensuring campaign KPIs and benchmarks are met within budget requirements
Suggest optimization and budget strategies according to key performance indicators and internal reporting.
Constantly monitors and manages programmatic build/revision/QA/Comments queue. While prioritizing Premier clients expected to help with all stages of queues including builds when needed.
Expected to have minimal errors on basic build setups
Helps team members with troubleshooting and communication
Actively participates in team meetings and slack conversations.
Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
Other Duties as assigned
Qualifications/Requirements:
35 years in buyside programmatic digital marketing experience including daily work in a DSP.
Excel power user (pivot tables vlookup index match charts etc
Experience with Google Analytics pixel creation and implementation and Google Tag Manager.
Data visualization and firstparty data activation experience.
Team Player
Thieves in a highvolume fastpaced environment
Ability to meet multiple deadlines in a deadlinedriven environment
Handles change easily.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal)
GDM/GrayMedia is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Employment Type
Full-Time
