Director of Marketing, Fisher-Price

The Opportunity: 

Were seeking a dynamic visionary Director of Marketing to lead the strategic growth and creative expression of the FisherPrice brand. This role is perfect for a brandbuilder with a proven track record of driving innovative insightled marketing campaigns that capture hearts and drive business results.

Youll oversee brand strategy global campaigns digital and social storytelling partnerships and consumer engagementall while collaborating with a worldclass crossfunctional team of designers product developers and marketers who live and breathe the magic of childhood.

What Your Impact Will Be: 

• Own the strategic development and create a roadmap of global brandbuilding activities across Kid and Shopper audiences
• Lead the daytoday execution of brand strategies of the FisherPrice business managing across crossfunctional and global teams
• Develop overarching Brand strategies for future global strategic visioning (BDO) through market analysis and stakeholder input
• Create and execute gotomarket campaigns while meeting financial targets and key milestones in coordination with product development timelines and audience insights
• Partner with Global Business and Consumer Insights teams to build datadriven campaign and activation strategies that convert audience data into actionable strategies
• Lead the team in building prelaunch plans and postlaunch reporting analyzing key KPIs across platforms and assisting stakeholders in understanding key levers to drive results
• Drive global growth by collaborating with key subsidiaries to incorporate global market needs and feedback into the brand development gain global team buyin to brand strategies across key milestones and share global best practices across teams
• Lead management of crossfunctional teams offering strategic insights and direction while partnering on Brand activations and Franchise executions by combining key knowledge and brand strategy expertise
• Leverage commercial excellence to set clear objectives across the entire marketing funnel from broadreaching awareness initiatives to conversiondriving campaigns.
• Strategically develop complex brand and activation strategies for new segment launches and accelerated growth of evergreen segments
• Oversee management of entirety of the brand budget assessing ROI against key performance metrics and determining costreduction savings to drive maximum budget impact
• Build strong connections with leaders from various departments including Product Franchise and Commercial teams to create integrated marketing campaigns that leverage Mattels global presence
• Own external relationships and partnership conversations with cultural consultants agencies nonprofit organizations and talent
• Foster a collaborative creative and continuously improving environment within the brand marketing team and represent the team in highlevel meetings to convey their strategies achievements and resource needs
• Manage and develop a team of highperforming direct reports

Qualifications :

What Were Looking For: 

• Minimum 10 years (8 years with MBA) experience in brand marketing or consumer marketing ideally with global CPG or childrens brands.
• A deep understanding of how to build emotionally resonant brands and campaigns that deliver measurable impact.
• Exceptional leadership communication and crossfunctional collaboration skills.
• Demonstrated positive attitude seeing challenges as opportunities and translating them into actionable items.
• Ability to drive change and results through influential leadership skills
• Experience managing agencies creative development and gotomarket strategies across platforms.
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.
• A love for storytelling culture innovationand of course play.

Why FisherPrice Why Now 

Joining FisherPrice means becoming part of a brand thats shaped childhood for nearly a centuryand is still going strong!  It means working with purpose because what we do genuinely matters to families around the world.  It means working on a team that values creativity inclusivity and a sense of wonder.  And most of all it means having fun doing meaningful work.

Because at FisherPrice we believe that play is serious business. And if you do too wed love to hear from you!

The annual base salary range for this position is between $152000 and $190000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performancedriven company. We strive for excellence and are focused on pursuing bestinclass outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels awardwinning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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