CRM Solutions Architect (Remote)

The CRM Solutions Architect will report to the Senior Manager Solutions Architecture and join our CRM team. You will focus on developing personalized crosschannel solutions integrating data business rules and ML models across touchpoints and delivering a dynamic relevant customer experience.

Youll have the opportunity to:

• Lead solution workshops and develop detailed business functional and technical requirements.
• Lead the endtoend architecture for all CRM related systems and integrations.
• Identify and manage technical debt recommending scalable and maintainable solutions.
• Guide collaboration and understanding across teams translating strategic vision into capability models and solution design approaches presentable to business and technical teams.
• Develop data models data transformations data structures data flows and process flows for communication and use within internal business and technical groups to support CRM marketing audience and taxonomy creation for on and offproperty efforts.
• Design and develop data process and software solutions that enhance and integrate with the Experian Consumer Services (ECS) marketing and ad technology stack.
• Establish and publish reference architectures data standards and solution guidelines.
• Collaborate with developers data engineers and product and marketing teams for endtoend solution design and technical implementation of:
  • Personalized customer journeys automated trigger messages and marketing campaigns
  • Signal generation and tagging across the D2C platform
  • Data permissioning optin/out compliance
  • Audiences and taxonomies
  • Initiatives which support the orchestration of audiences for 1st and 3rd party usecases
• Present solution designs including implementation cost/effort and benefit estimates.
• Ensure datadriven decisionmaking and solution architecture are informed by analytics KPIs and measurable outcomes.
• Conduct build vs buy assessments develop cost/benefit analysis and present solution approach options.
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/datadriven customer communications.
• Evaluate the latest CRM marketing technologies and services and lead industry development presentations.
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools.
• Accommodate Pacific workday hours. Participate in an oncall rotation.

Qualifications :

• 7 years of marketing technology and customer data solutions architecture experience.
• 3 years of experience in a Solutions Architect capacity.
• Expertise with enterprise customer data ESP Ad Tech and personalization technology and solutions.
• Advanced expertise in customer journey development campaign management and marketing platform implementations.
• Knowledge of largescale customer data and digital marketing technology domains.
• Advanced data development skills in SQL Python and API integrations.
• Experience with concepttolaunch solution design and execution of multichannel digital marketing and CRM programs.

Additional Information :

Benefits/Perks:

• Great compensation package and bonus plan.
• Core benefits including full medical dental vision and matching 401K.
• Flexible work environment ability to work remotely hybrid or inoffice.
• Flexible time off including volunteer time off vacation sick and 12paid holidays.
• Explore all our exciting benefits here: uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

  Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range individual pay is determined by work location and additional factors such as jobrelated skills experience and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package.

  Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal state and local law including protected veterans and individuals with disabilities. Innovation is an important part of Experians DNA and practices and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

  #LIRemote

  
  

  Remote Work :

  Yes

  
  

  Employment Type :

  Fulltime