Eye Care OCM Manager: International (oUS)

The OCM Manager will assume responsibility for the development & implementation of an omnichannel strategy for Eye Care within the International Marketing & Commercial Operations (IMCO) Team. This role is an exciting opportunity to join the Eye Care team which sits within the larger Specialty Care division at AbbVie a growth pillar for the Organisation and this role provides a unique and important opportunity to make an impact.

Optimisation and impact of existing channels for International Eye Care markets (oUS) will be essential while supporting capabilities to expand channel engagement with our key ophthalmology stakeholders. Progressing our channel & content optimisation will need to be driven through engagement and collaboration with IMCO Brand Leads CrossFunctional partners as well as Area and Affiliate colleagues. All aspects require team work as well as daytoday autonomy. This is an essential role within the IMCO Eye Care Business Unit.

The role will report to the Associate Director: Eye Care Portfolio Lead and will be based at our UK Marlow office.

Key responsibilities

• Develop & deliver the implementation of the International omnichannel strategy for Eye Care including a data driven focus demonstrating measures of success of the omnichannel experience for our customers
• Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders
• Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases customer insights and key messaging strategy with a crossfunctional team (incl Marketing Medical BTS & CEx) that delivers measurable business impact
• Work in close partnership with IMCO Eye Care brand marketers to expand & amplify customer channel engagement with particular focus on contributing process expertise to implement content through AbbVie digital infrastructure (e.g. eWizard VAEs etc)
• Collaborate with the International Insights team and other relevant partners within International CEx to set and promote a robust evaluation system to assess the effectiveness of the omnichannel plans
• Partner with the International Strategic Operations and Digital Transformation teams to create best in market approaches to digital engagement
• Engage key affiliates to support their digital transformation journey and capabilities to ensure integration and consistency of IMCO omnichannel strategy implementation
• Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email Web Mobile Apps Social etc.).
• Collaborate with counterparts in other IMCO TAs i.e. Immunology & Oncology as well as within Specialty Care in order to foster best practice creation and adoption
• Guide creative agencies to ensure the development of content & assets aligned with CRM/Digital marketing best practices.
• Understand and execute data capture and data privacy (opt management) consistently across all channels.

Qualifications :

• Extensive experience in Multi/Omnichannel Marketing
• Experience in the pharmaceutical / device industry
• Scientific background Eye Care experience preferred but not essential
• Educated to Degree level or equivalent

Competencies

• Relevant digital marketing experience developing approaches to drive growth improve customer experience and/or increase operational efficiency
• Extensive functional knowledge and expertise on digital marketing platforms with a focus on omnichannel strategy and execution.
• Demonstrated experience with starttofinish planning/executing multichannel and omnichannel digital marketing/CRM programs including: websites email emerging media tactics mobile (apps/sites/media/SMS) SEO/SEM social media/social listening.
• An ability to translate complex and technical thinking and methodologies into simple to understand approaches to digital engagement
• An understanding and experience of Change Management methodologies showing evidence of having managed change
• Ability to communicate with stakeholders at all levels of the organisation & integrate input from multiple stakeholders
• Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
• Strong project leader with the ability to deliver complex projects in a timely manner.
• High level of personal accountability proactivity and selfmotivation
• Strong understanding of internal processes and brand strategies
• Understanding regulatory and industry guidelines and ensuring they are always followed
• Understand trends in the marketplace impacting digital marketing using data driven strategic insights and apply these to the omnichannel strategy

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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