Lead of local user and retail price management product portfolio and servicespromotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accessories
- Introduces and steers all pricing elements and develops pricing excellence
- Operative price management for the countries including the creation and delivery of price lists
- Manage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the user journey
- Gains and provides user and market insights in the organization
- Launch management
- Optimization of product mix (standard campaigns promotion) in country
- Management of the lifecycle of channel / customer exclusive products
- Logistics Planning of portfolio launches and promotions in collaboration with distribution managers
- Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
- Contribute to the development of promotions in collaboration with the responsible Touch Point manager
- Gain and provide user and market insights
- Proofreading and local adaptations of marketing assets
- Support local retailers with activation
- Coordinate local agencies and external resources (if applicable)
Qualifications :
- Extensive marketing knowhow along all Ps
- Functional expertise in local portfolio/ category management
- High expertise in branding and good understanding of UX related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline shopping landscapes
- Operational experience in marketing
- Passion in execution
- Strong communication skills to ensure the topic is understood in the broader context of Marketing Sales and user journey management
Remote Work :
No
Employment Type :
Fulltime