Chief Marketing Officer
Chief Marketing Officer
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Job Description
About ACR School of Performance
Position Summary
Key Responsibilities
Develop and implement a comprehensive marketing strategy to grow brand visibility course enrollment and learner engagement across Africa.
Define and communicate the brands unique value proposition positioning ACR School of Performance as a premium provider of corporate training and performance solutions.
Lead digital marketing initiatives including SEO SEM email marketing content strategy social media and performance marketing campaigns.
Oversee the development and promotion of marketing content such as case studies webinars success stories and thought leadership materials.
Conduct market research to better understand the evolving needs of HR executives employees and organizations across African markets.
Collaborate with product sales and partnerships teams to ensure marketing efforts align with business goals.
Build and manage the internal marketing team and external agencies as needed.
Analyze marketing metrics and campaign performance to optimize ROI and improve conversion rates.
Represent ACR School of Performance at industry events webinars and conferences as a brand ambassador.
Qualifications and Experience
Bachelor s degree in Marketing Business Communications or a related field (MBA preferred).
57 years of progressive experience in marketing leadership roles preferably in education corporate training or technology sectors.
Proven success in building and scaling B2B or B2C marketing campaigns ideally across African markets.
Strong understanding of the African corporate landscape and professional development challenges.
Excellent digital marketing skills including handson experience with marketing tools CRM systems and analytics platforms.
Exceptional communication leadership and strategic planning capabilities.
Passionate about workforce transformation and educational innovation.
What We Offer
A chance to redefine workplace performance and talent development in Africa.
A supportive and entrepreneurial environment that encourages innovation.
Competitive salary and performancebased incentives.
Opportunities for professional development and impact at scale.
Employment Type
Full Time
