Regional Sales Manager
Regional Sales Manager
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Job Description
Our Client is in need of a Regional Sales Manager (Lagos)
Ensure that the team has the right tools capability and motivation to deliver and outperform set targets in retail market
AREAS OF RESPONSIBILITY
Strategy and Planning
Responsible for the Primary sales and secondary sale in the Region.
Develop and maintain the sales and marketing business plan.
Design and monitor individual and team sales objectives on monthly quarterly and annual basis.
Should be able to counter extreme environmental challenges to business GSV (Gross Sales Value)
Grow Market Share
Regularly conduct retail outlet audits to study market share movements and track market share.
Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
Work with the team to correct market working discipline daily targets vs achievement tracking.
Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices reports/analysis
People and Organization
Responsible for developing the team through motivation counselling skills development and product knowledge development.
Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments.
Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review
Schemes and promotions
Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in the region.
Plan & execute consumer centric activities in the region focus on generating trials and increase penetration.
Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities monthly schemes at the point of sale for achieving sales target and brand awareness.
Activation aligning to the national agenda Regional Budgets
Retail outlet management
Ensure the picture of success implementation at the retail outlets in the region.
Maintain the organization standard wrt. Quality distribution visibility promotion price and persuasion at the outlet.
Align the team for execution of the marketing plans in the region as per the guidelines of the from state / regional marketing team while working within company policies resources and budgets.
Distributor & Depot Management
Develop KDs and Set clear business objectives with the KD with respect to Targets and business growth.
Manage KDs primary and secondary debt compliance
Monitor stock transfer and overall depot management
Requirements
Minimum . or
5 years experience in FMCG sales & marketing
Knowledge & skills: Must have experience in handling distributors and retailers in an aggressive market environment
Team Handling Skills
Business Acumen
Communication Best suited for someone who knows how to get the best out of people and can be a source of inspiration
Is a great coach
Is able to plan for others and structure their working
Employment Type
Full Time
