Location: Bangalore
Experience: 46 years
Reports to: Head of Marketing
About Us: We are an innovative online broking firm committed to providing cuttingedge
financial services and empowering individuals to take control of their financial future. As we
continue to grow we are looking for a skilled and passionate Digital Marketing Professional to
manage and elevate our brand voice and social media presence while adhering to industry
regulations.
About the Role:
Were hiring a Product Marketing Manager to lead marketing efforts for our broader investment
offerings including Equity SIPs IPOs and other trading products. You will craft strategies that
drive user engagement and revenue while positioning our brand as a trusted and innovative
investment platform.
Key Responsibilities:
Drive gotomarket strategies for equity trading IPOs SIPs and new investment
products.
Develop segmented campaigns for different investor personas (retail HNIs traders).
Work with product analytics growth and customer support teams to refine offerings
and communication.
Plan launch campaigns for upcoming IPOs or investment features.
Use content social media influencers and performance marketing to build awareness
and drive action.
Create product education materials including videos guides and inapp tutorials.
Track and report performance metrics to stakeholders using data to refine strategy.
Requirements:
46 years in product marketing or investment product roles within broking or fintech.
Knowledge of Indian equity markets IPO processes and SIP investing.
Demonstrated success in managing multichannel marketing
Ability to simplify complex products into compelling narratives.
Strong collaboration and analytical skills.
Ability to juggle multiple campaigns product launches and stakeholder inputs
effectively.
Why Join Us
Be a part of a fastgrowing and innovative firm in a dynamic industry.
Opportunity to shape and scale the social media presence of a leading brand
Collaborative work culture with opportunities for professional growth and development.