Associate Director -Consumer Behavior and Insights Business Partner

Responsibilities

1) What to Sell 

Accountable for CB&I portfolio especially Consumer studies including U&A segmentation and shopper studies Syndication) which are core to CB&I.

Commercial ownership of the above solutions / study types 

Close partnership with Local Vertical leaders in defining the outreach for the above and APAC CB&I Practice leader (specific consumer syndication focus)

• Identify the solutions / study types with the highest revenue opportunity 
• Ensure India needs are met in product development roadmap 
• Provide India teams visibility to product plans and timelines 

Accountable for Revenue growth and penetration increase of these solutions

2) How to Sell 

Build a strong India community around these solutions portfolio:

• A community that is formed with Sales & Delivery teams  
• Cross industry and clients opportunities / Best practice sharing 
• Create and maintain central Knowledge Management drives to enable the community

Build and execute the Go to Market plans for CB&I Practice solutions under remit: 

• Campaign calendar (including client roadshows / outreach) & content  
• Commercial Decks / Proposal Decks 
• One pagers Pitch decks Battle cards
• Demo Scripts 
• Create and coordinate TL Webinars and Industry Events (with Inside Sales support) 
•  Product kit adaptation to India: Rate cards Commercial Policies and Discounts Communication kit (onepagers detailed product presentation etc). 

Ensure that India Sales teams are enabled with bestinclass training materials:  

• Ensure sales decks & pitch perfect examples are available  
• Develop automated gift of content (in partnership with Inside Sales) 
• Execute and coordinate the training plan

Connect with Sales and Practice teams in other countries to identify opportunities to apply in India

3) How to Operate 

This is a individual contributor role  and reports to India CB&I Practice leader supporting India . Additionally the role requires working on regional pitches and supporting APAC countries

The role requires Strong alignment with Vertical leaders in India and Regional Practice leader  

• Connect with Vertical leaders in India to define prioritizations (if necessary) clients to focus upon new logos to pitch and critical pitches to lead and lend support on
• Accountable for new product activation
• Be directly involved in sales pitches & keep a close touch with clients: 
• Lead / heavy support to major RFPs
• Proposal writing for inbound briefs and supporting the Vertical sellers
• Continuous support to India sales teams in the definition of the best solution for client specific needs  Where to pitch what and how
• Identify white space in the portfolio / unmet client needs and seek partner / acquisition programs to meet those needs (where we will not build) 

4) Financial Management

• Achieve key financial metrics: revenue profitability adequate pipeline coverage as well as other related business development objectives
• Understand the companys financial guidelines such as forecast and pipeline management
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Qualifications :

• Masters degree or a Diploma in Marketing
• Minimum 1012 years experience in the Marketing Customized Research industry
• Prior working experience on Shoppers Segmentation and U&A studies is a must
• Has knowledge of research techniques and methodologies
• Has strong analytical skills and business commercial acumen
• English level: advanced oral and written 
• High Negotiation Problem Solving & Communications Skills 
• Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
• Influence skills good level of relationship / networking internal and external 
• Selfstarter with solid organizational and planning skills 
• High level of energy motivation drive enthusiasm initiative commitment and professionalism. 

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

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