Brand Manager, Customer Experience Lead
Brand Manager, Customer Experience Lead
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Job Description
Brand Manager Customer Experience Lead
GSK HQ
We are looking for a dynamic Brand Manager to lead Customer Experience for an exciting and highprofile opportunity within GSKs Specialty Business Unit where you will be responsible for leading the brand omnichannel strategy and using data and insight to optimise planning and delivery of HCP focused campaigns to support the brand.
This is a critical role within GSKs Specialised Respiratory team in the UK where there are significant performance ambitions requiring us to be accountable for impact ambitious for patients and always do the right thing.
We are looking for someone with the creativity analytical mindset and digital know how to excel in this space.
As a modern employer we empower you to be yourself share ideas and work collaboratively.
Your Responsibilities
This role will provide you the opportunity to lead key activities including:
Driving and creating customercentric omnichannel user journeys via a thorough understanding of what matters most to customers
Analyse data to understand customer behaviours needs and preferences and optimise content and activities based on personas and channel preferences.
Lead omnichannel strategy for all promotional activities events and engagements across the brand.
Implement new tools to support optimal omnichannel delivery and customer experience including supporting and influencing segmentation and targeting (S&T).
Support the upskilling of omnichannel capabilities within the brand team.
Measure and report marketing campaign performance against objectives and KPIs identify trends and insights and collaborate with teams and partners to optimise spend performance and user experience.
Mindset and Behaviours
We create a place where people can grow be their best be safe and feel welcome valued and included. We are looking for professionals who live and demonstrate GSKs values:
Ambitious of patients focusing on delivering the things that matter better and faster without compromising safety or quality
Accountable for impact owning my work and supporting others to succeed.
Do the right thing with integrity and care complying with applicable laws regulations standards and policies and I will speak up if things dont feel right.
Basic Qualifications
We are looking for professionals with these required skills and characteristics to achieve our goals:
Bachelors Degree in Business Life Sciences or a related field or equivalent experience.
Experience in the pharmaceutical industry with knowledge of the ABPI code.
Proven ability to develop dataled strategies and omnichannel campaigns across various channels leveraging insights to continuously improve customer experience and translate analytics into actionable business tactics.
Strong communication and stakeholder management skills capable of producing highquality datadriven and creative solutions in a fastpaced environment.
Demonstrated project management skills including experience in Agile project management.
Brings high energy and passion to the job influencing those around them and building trust and rapport to create a comfortable and effective workplace.
Advocates for an iterative design approach with a strong sense of ownership and proactive advocacy for the enduser.
Open to new challenges and learning new skills while being collaborative curious empathetic openminded and innovative
Preferred Qualifications
Sales and/or Marketing experience within secondary care environment
Experience in biologic therapies and/or respiratory brands
Proactively explores new ideas trends and opportunities(including processes business models innovative product launches and how to best harness digital solutions e.g. AI)to drive business performance and futuregrowth. Inspires others to work towards an innovative culture
Closing Date for Applications: 29th May 2025
Please take a copy of the Job Description as this will not be available post closure of the advert.
When applying for this role please use the cover letter of the online application or your CV to describe how you meet the competencies for this role as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK
Uniting science technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose to unite science technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns as an organisation where people can thrive. We prevent and treat disease with vaccines specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas (infectious diseases HIV respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome valued and included. Where they can keep growing and look after their wellbeing. So if you share our ambition join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or 0. The helpline is available from 8.30am to 12.00 noon Monday to Friday during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments we will not be able to support you through these channels. However we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive
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Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:
Manager
Employment Type
Full-Time
Key Skills
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