Lead Stylist

This role is based at our Market Road Office in London with 1 week a month spent in Shirebrook supporting the team in the East Midlands

As the Lead Stylist you will be responsible for shaping and driving the creative styling for all sports and luxury segments within the retail group. You will lead the styling across all brand touchpoints from campaigns to ecomm to engage consumers and drive commercial success. This role requires a deep understanding of fashion premium and luxury as well as Sports retail/Marketing/Advertising linked strategically to consumer trends/insights. Working at the intersection of sports fashion and lifestyle.

Key Responsibilities: 
Creative Strategy & Brand Development 
Define and execute the styling direction for sports and luxury categories aligning with the overall brand vision and business objectives. 
Develop innovative campaigns through styling and creative storytelling that strategically enhance brand desirability and consumer engagement. 
Ensure styling consistency across all touchpoints including digital retail partnerships and ecomm (fully integrated) 

Campaign Leadership & Execution 
Lead the endtoend creative development of multichannel campaigns from a styling perspective. Collaborate with internal teams (creative marketing Social paid & Organic ecommerce retail PR) and external partners to deliver highimpact campaigns. 
Oversee the creation of compelling styled content across all digital platforms visual merchandising ecomm and instore experiences that resonate with target audiences. 

Luxury & Sports Market Insight 
Stay ahead of market trends consumer behaviours and competitor activities within the luxury fashion and sports sectors. Including fashion editorial and industry news. 
Identify opportunities for innovation strategic partnerships and brand collaborations to elevate brand positioning. 
Leverage data and insights to refine creative strategies and maximize brand impact. 
While having a clear view on emerging digital technologies such as Ai and how they can help future proof the creative studio/business. As well as from a cost saving perspective. 

Leadership & Collaboration 
Lead manage and inspire a team of stylists across the business. In both the London and Shirebrook offices. 
Foster strong relationships with key stakeholders including brand partners athletes influencers and luxury/fashion designers. As well as with your own creative team. 
Attend shoots and productions leading the styling across all facets of the ecosystem. As you collaborate with photographic AV styling and production both inhouse and external creative teams. While truly understanding WOW within the industry finding key partners to work with. While being able to interrogate budgets to get the best creative output aligned to costs. Leaning on personal contacts within the industry as necessary. 
Act as a brand guardian ensuring all creative output aligns with the brands premium positioning. 
Must be prepared to travel up to our Shirebrook office several days every few weeks. To nurture the styling teams and help elevate the ecomm side of the business. 

Styling & Fashion Editorial 
Define the styling direction for all sports & luxury categories. Using your skills to create presentations to best communicate your ideas. While reviewing the work of your team and providing critical direction and feedback to develop the creative vision and keep things moving. 
While partnering with our editorial team to align on current trends and how we foster this information in to our consumer facing comms.

Qualifications :

Proven experience in a senior stylist role within a luxury sports or fashion retail/brand environment. 
Strong understanding of brand storytelling digital marketing and experiential activations. 
Expertise in styling direction campaign development and visual identity. Through a strategic lens. 
A strong network within the luxury sports and fashion industries is highly desirable. 
Excellent leadership communication and project management skills. 
Experience as a fashion editor at a magazine or within a large commercial brand is a must. Experience in both would be preferred.

Additional Information :

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward Recognition and Opportunities
Frasers Champion Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits owned it or been relevant.
Fearless 1000 By October 2025 we want our share price to hit 10. If that happens for 30 or more consecutive trading days all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses worth from 50000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe hosting a MEGA brand village guest speakers from the worlds biggest brands evening entertainment the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions Once a quarter we offer 20 employees the opportunity to attend our CEO Sessions ran by our CEO and leadership team. Employees have the chance to connect network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.
Employee Welfare

Frasers Fit Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice all completely free.

Retail Trust We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support.

Whats next
Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Remote Work :

No

Employment Type :

Fulltime