Paid Social Creative Strategist
Paid Social Creative Strategist
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Job Description
Build the Future of Wellbeing
Do Your Lifes Best Work
If modern wellbeing were redesigned from the ground up it wouldnt sit in a GPs office or a cluttered supplement aisle. It would be digitalfirst beautifully curated and powered by data that actually helps you feel your best.
Thats what were building at Healf.
Were creating a new kind of healthtech brandan online retailer at the intersection of ecommerce and personalised wellbeing. We connect customers with the worlds most effective elevated products across Eat Move Mind and Sleepand were just getting started.
Our platform blends curation (we source only the best) technology (like our upcoming Healf Zone blood testing to supplement with precision) and brandbuilding to inspire new daily rituals that work.
This isnt about fixing a broken system. Its about replacing itwith a smarter sharper and more inspiring path to health.
Backed by investors behind Soho House Alo Yoga Cult Beauty and Innocent were scaling faston a mission to become the goto destination for proactive wellbeing. If youre ambitious performanceobsessed and ready to shape the future of how people buy and experience wellbeinglets build it together.
This role
Were looking for a Paid Social Creative Strategistsomeone who sits at the intersection of culture creativity and performance. Youll own our paid social creative strategy across platforms like Meta and TikTok crafting thumbstopping ads that drive action spark emotion and scale our brand.
This isnt just a performance role and its not just creative. Its both.
Youll translate insights into creative goldpartnering with our designers creators and marketing team to launch campaigns that move fast convert hard and shape culture.
What Youll Do
- Own creative strategy for all paid social campaigns across Meta TikTok and emerging platforms
- Write scrollstopping copy: hooks headlines scripts and storyboards that drive CTR ROAS and brand love
- Source and brief UGC creators: Find the right talent and direct the execution of compelling onbrand content
- Collaborate with influencers to develop highconverting partnership ads
- Work with creative and media teams to concept brief and launch video static UGC motion and AI assets
- Analyse performance data (CTR CPA ROAS) and translate insights into action
- Run creative testing and iteration at speedscaling what works and cutting what doesnt
- Stay on top of platform trends creator culture and whats performing in the space
What Were Looking For
- 2 years in acreative strategy or performance creative role ideally in lifestyle wellbeing or consumer ecommerce
- Proven track record of topperforming paid ads across Meta and TikTok
- Sharp copywriting instincts and a deep understanding of what hooks people in 3 seconds
- Fluent in UGC and creatorled contentespecially scripting and directing
- Analytical mindsetyou can dissect creative performance and act on it
- Collaborative and fastmoving: you love building with crossfunctional teams
- Passionate about wellbeing and excited by Healfs four pillars: EAT MOVE MIND SLEEP
Preferred
- Experience working with UGC creators or influencerdriven campaigns.
- Light video editing or design skills (Figma CapCut Adobe).
- Experience in a fastpaced startup or growthstage brand environment.
What We Offer:
- The opportunity to join a fastpaced purposedriven brand passionate about our mission to empower wellbeing.
- Access to premium health and wellbeing products along with a 50% staff discount on the Healf site.
- A Premium WellHub (formerly GymPass) membership granting access to thousands of fitness studios and gyms.
- Monthly team activities that reflect our mission to be our healthiest selves together.
Employment Type
Full Time
