Conversion Rate Optimisation Manager
Conversion Rate Optimisation Manager
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Job Description
Were looking for a curious creative and commercially minded Conversion Rate Optimisation (CRO) Manager to join our Customer Journey Optimisation team in Cardiff.
This is a fantastic opportunity to lead experimentation across our Direct Protection journeys helping us deliver better customer outcomes and drive measurable business impact. If youre passionate about data user experience and continuous improvement wed love to hear from you!
What youll be doing:
- Defining and delivering the CRO strategy for Direct Protection journeys
- Managing the full experimentation lifecycle from hypothesis to insight
- Leading A/B testing using Adobe Target and analysing performance
- Collaborating with developers analysts marketers and product teams
- Building and maintaining a prioritised experimentation backlog
- Championing a datadriven customercentric culture of experimentation
- Leveraging data and research to identify friction points and opportunities
- Exploring innovative approaches including AI and machine learning
Qualifications :
Who were looking for:
- Proven experience in CRO with a track record of delivering measurable results
- Strong knowledge of A/B testing tools and analytics platforms (e.g. Adobe Target Oracle Maxymiser Optimizely)
- An understanding of UX principles user behaviour and conversion best practices
- Familiarity with frontend technologies and content management systems
- Experience with customer research tools and usability testing (e.g. Qualtrics UserZoom Usabilla Qualaroo)
- A proactive mindset with a passion for digital innovation
Whatever your role we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual performance related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday plus public holidays 26 days after 2 years service. Theres also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme which offers employees the option to hire a brandnew electric car through tax efficient salary sacrifice (permanent employees only)
- There are the many discounts we offer both for our own products and at a range of high street stores and online
- In 2023 some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
Additional Information :
At L&G we believe its possible to generate positive returns today while helping to build a better future for all.
If you join us youll be part of a welcoming inclusive culture with opportunities to collaborate with people of diverse backgrounds views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including parttime termtime and job shares. Although some roles have limited flexibility due to customer demand we accommodate requests when we can.
It doesnt matter if you dont meet every single criterion in this advert. Instead think about what you excel at and what else you can bring in terms of strengths potential and connection to our purpose.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
