Marketing Manager - BSBI Berlin (m/f/d)
Marketing Manager - BSBI Berlin (m/f/d)
Posted on :
17-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Your Responsibilities
The Role:
An excellent opportunity has arisen for a dynamic Marketing Manager based in Berlin promoting and developing the Berlin School of Business & Innovation (BSBI) brands and courses to a local/international audience. If youre currently a Marketing Manager or a marketeer with 5 years experience and looking to advance your career further then this could be the opportunity for you!
Reporting to the Marketing Director the successful candidate will have full responsibility for creating implementing executing and analysing a fully integrated marketing strategy (focused heavily on online channels) developing social awareness within the market and adding value and input to all online activities in order to maximise results and achieve ROI.
You will be expected to be fully involved from a hands on perspective working with BSBI key stakeholders as well as the marketing/sales team in London Germany The Philippines and India ensuring targets are set and achieved and that workload is prioritised effectively. Particular focus will be on lead generation targets full control of marketing budget consumer journey and integration of all marketing activities alongside sales and the International Business Development Team.
We are looking for a skilled digital marketer with a proven record of managing online and offline marketing budgets achieving leads targets preparing in depth marketing reports and ability to demonstrate ROI. From time to time the successful candidate may be asked to also support and deliver ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
Key Responsibilities (including but not limited to)
Executing and supporting the marketing strategy
Planning resource and executing on all deliverables on time
Developing implementing local marketing outdoor campaigns event marketing and school outreach programmes
Developing implementing and managing the annual online marketing budget with emphasis on ROI
Developing strategies to maximise Digital footprint and high SEO
Creating implementing and monitoring online marketing campaigns
Reporting on KPIs and identifying growth opportunities in the online and local market
Analysing post campaign reports (i.e PPC report Keywords Performance Report GA report CRM report) and implementing recommendations
Evaluating target audiences and delivering to their needs
Ensuring integration with other marketing channels and improving the multichannel experience for all customers
Managing coaching and mentoring new and junior team members and the overall team workload and responsibilities
Supporting the Marketing Director on strategy and planning as well as the stakeholder meetings
Proactively managing key relationships with external suppliers and internal stakeholders
Researching implementing and testing new channels
Creating brand management campaigns for products
Monitoring market trends and conducting market and consumer research
Developing brand guidelines and assuring brand standards across different channels and different departments
Organising events such as but not limited to product launches exhibitions and photo shoots
Have some experience or exposure to Education market (desirable but not essential)
An excellent opportunity has arisen for a dynamic Marketing Manager based in Berlin promoting and developing the Berlin School of Business & Innovation (BSBI) brands and courses to a local/international audience. If youre currently a Marketing Manager or a marketeer with 5 years experience and looking to advance your career further then this could be the opportunity for you!
Reporting to the Marketing Director the successful candidate will have full responsibility for creating implementing executing and analysing a fully integrated marketing strategy (focused heavily on online channels) developing social awareness within the market and adding value and input to all online activities in order to maximise results and achieve ROI.
You will be expected to be fully involved from a hands on perspective working with BSBI key stakeholders as well as the marketing/sales team in London Germany The Philippines and India ensuring targets are set and achieved and that workload is prioritised effectively. Particular focus will be on lead generation targets full control of marketing budget consumer journey and integration of all marketing activities alongside sales and the International Business Development Team.
We are looking for a skilled digital marketer with a proven record of managing online and offline marketing budgets achieving leads targets preparing in depth marketing reports and ability to demonstrate ROI. From time to time the successful candidate may be asked to also support and deliver ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
Key Responsibilities (including but not limited to)
Executing and supporting the marketing strategy
Planning resource and executing on all deliverables on time
Developing implementing local marketing outdoor campaigns event marketing and school outreach programmes
Developing implementing and managing the annual online marketing budget with emphasis on ROI
Developing strategies to maximise Digital footprint and high SEO
Creating implementing and monitoring online marketing campaigns
Reporting on KPIs and identifying growth opportunities in the online and local market
Analysing post campaign reports (i.e PPC report Keywords Performance Report GA report CRM report) and implementing recommendations
Evaluating target audiences and delivering to their needs
Ensuring integration with other marketing channels and improving the multichannel experience for all customers
Managing coaching and mentoring new and junior team members and the overall team workload and responsibilities
Supporting the Marketing Director on strategy and planning as well as the stakeholder meetings
Proactively managing key relationships with external suppliers and internal stakeholders
Researching implementing and testing new channels
Creating brand management campaigns for products
Monitoring market trends and conducting market and consumer research
Developing brand guidelines and assuring brand standards across different channels and different departments
Organising events such as but not limited to product launches exhibitions and photo shoots
Have some experience or exposure to Education market (desirable but not essential)
Your profile
Requirements:
Educated to degree level in marketing or a related subject or relevant experience in a marketing role
A minimum of five years experience in a marketing environment
Excellent team management skills
An excellent knowledge of digital marketing and campaign management (PPC SEO Google Analytics Google Ads CRM CMS)
Approaches work meticulously with thorough attention to detail
Experience of full mix marketing both on and offline
Experience managing budgets and maximizing ROI
Selfmotivated and proactive attitude towards work
Good analytical/numerical skills
Outstanding communication skills
Must be fluent in English and German
Educated to degree level in marketing or a related subject or relevant experience in a marketing role
A minimum of five years experience in a marketing environment
Excellent team management skills
An excellent knowledge of digital marketing and campaign management (PPC SEO Google Analytics Google Ads CRM CMS)
Approaches work meticulously with thorough attention to detail
Experience of full mix marketing both on and offline
Experience managing budgets and maximizing ROI
Selfmotivated and proactive attitude towards work
Good analytical/numerical skills
Outstanding communication skills
Must be fluent in English and German
Why us
BSBIs mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an everchanging business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industryrelevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.
About us
BSBI is part of GUS Germany GmbH (GGG) a dynamic network of higher education institutions with more than 15000 students at locations in Germany Europe and beyond.
We prepare students for impactful global careers providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise leadership and success our programmes empower students with an entrepreneurial mindset to lead and succeed fostering an inclusive innovative and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world.
Explore for more information about us!
We prepare students for impactful global careers providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise leadership and success our programmes empower students with an entrepreneurial mindset to lead and succeed fostering an inclusive innovative and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world.
Explore for more information about us!
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
