CRM Manager - Loyalty (all genders)
CRM Manager - Loyalty (all genders)
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Job Description
As CRM Manager youre part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.
In this exciting new role you will also work with the commercial product and engineering team to work towards developing and executing a strong CRM strategy.
WHERE YOUR EXPERTISE IS NEEDED
We would define the scope of role into 4 broad categories:
Executing CRM (email and push campaigns) specific to the Plus Loyalty program in collaboration with the commercial teams.
Optimising CRM campaigns for better customer engagement
Working with the loyalty commercial teams and local country teams to understand their market requirements and support these initiatives through CRM sendings.
Closely working with the copywriting teams to ensure engaging copies for better open and click through rates
Working on execution of campaigns in new CRM channels like direct mail inApp messages and content cards
Ensuring efficiency in CRM processes for timely delivery and execution of campaigns
WHAT WE ARE LOOKING FOR
A data driven CRM specialist with 34 years of work experience preferably in the field ecommerce holding a degree in Marketing Business Management Economics or equivalent
Keen interest in using new and smart technology to deliver the best message to our customers
Creative problem solver and strive in an agile work environment
Knowledge of HTML CSS and SQL is an advantage
Being familiar with Braze SIM by Selligent Accengage Salesforce or other CRM tools is a plus
Willingness to learn and grow with excellent communication skills
PERKS AT WORK
Culture of trust empowerment and constructive feedback open source commitment meetups game nights 70 internal technical and fun guilds knowledge sharing through tech talks internal tech academy and blogs product demos parties & events
Competitive salary employee share shop 40% Zalando shopping discount discounts from external partners centrally located offices public transport discounts municipality services great IT equipment flexible working times additional holidays and volunteering time off free beverages and fruits diverse sports and health offerings
Extensive onboarding mentoring and personal development opportunities and an international team of experts
Relocation assistance for internationals PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds perspectives and skills. All employment is decided on the basis of qualifications merit and business need.
ABOUT ZALANDO
Zalando is Europes leading online platform for fashion connecting customers brands and partners across 17 markets. We drive digital solutions for fashion logistics advertising and research bringing headtotoe fashion to more than 23 million active customers through diverse skillsets interests and languages our teams choose to use.
Please note that all applications must be completed using the online form we do not accept applications via email.
Required Experience:
Manager
Employment Type
Full-Time
