SENIOR ADVISOR, PRODUCT MARKETING (Temporary 6 months)

We are banking at another level.

Choosing BDC as your employer means working in a healthy inclusive and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions a Defined Benefit Pension Plan a $750 wellness and health care spending account to name a few

• In addition to paid vacation each year five personal days sick days as necessary and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning training and development and much more...

*Please note that this role is temporary for 6 months.

POSITION OVERVIEW

Are you passionate about entrepreneurship and want to contribute to the success of Canadian businesses Do you have strong strategic planning positioning and B2B product marketing experience BDC is looking for a Senior Advisor Product Marketing to help promote its products and services for a temporary 6month renewable mandate.

The ideal candidate has strong experience and a good understanding of all aspects of the product life cycle. This person has a proven track record for delivering crips positioning messaging and content as well as impactful multichannel marketing plans to promote existing offers and launch new ones. This person will work crossfunctionally with internal and external communications different marketing expertise leads as well as product owners. As such the ability to build trust and relationships bring expertise to the table while workingcross functionally at all levels across the organization and adapt quickly to change are key qualities in this role.

We are looking for an experienced and wellversed marketer who is passionate about the products and services we offer and about delivering industryclass experiences for Canadian entrepreneurs. The ideal candidate must enjoy working in a fastpaced environment driven by teamwork creativity performance and be comfortable acting as a lead providing marketing guidance to all levels of the organization.

CHALLENGES TO BE MET

• Work closely with BDC product development teams and all lines of business to develop marketingcommunications strategies and plans and bring them to life with clear positioning value propositions naming and key messages.

• Provide strategic advice to position build strategic plans and promote BDC products and initiatives through successful multichannel marketing campaigns

• Work with internal stakeholders (translation branding Web and digital experience public relations etc.) to ensure efficient marketing content creation publication and promotion.

• Write clear marketing briefs to guide the development of marketing communication assets

• Help set key performance indicators for campaigns monitor progress and recommend/implement any necessary changes to improve performance.

• Create engaging content including website marketing materials and sales support material in collaboration with product sales communications and marketing teams

• Ensure consistency of brand positioning and messaging in all communications to meet BDCs style guide and inclusive writing standards.

• Stay on top of the latest news and economic trends affecting small and mediumsized businesses as well as entrepreneurs preferred modes and channels of communication.

• Oversee the work of external resources when required.

WHAT WE ARE LOOKING FOR

• Bachelors degree in marketing and / or communications; a masters or graduate degree are considered an asset

• Minimum of 10 years of experience in a senior or lead marketing position

• Proven experience and success in a Senior Product Marketing Manager role i.e. being knowledgeable about products customer obsessed data driven and informed about the market all to deliver crisp positioning and messaging build impactful strategies execute and measure success.

• Proven crossfunctional marketing experience and a good understanding of all functions

• Proven track record of collaboration and experience in a crossfunctional matrix

• Ability to clearly and concisely communicate your vision to collaborators including creating crips briefs and leading projects

• Excellent skills in marketing and communications strategies B2B product launches positioning naming and creating engaging and convincing communications

• A successful track record of launching products and campaigns

• Bilingualism (French and English) is required

• Ability to manage and track budgets

• Strong leadership abilities including polished communication and negotiation skills

• An ability to work under pressure and manage changing timelines

• Good knowledge of the small business environment and economic issues

• Excellent organizational skills and ability to manage several projects simultaneously; Autonomous excellent judgment and initiative

*Please note that temporary employees are not eligible for benefits.

Proudly one of Canadas Top 100 Employers and one of Canadas Best Diversity Employers we are committed to fostering a diverse equitable inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application please do not hesitate to contact us at .

While we appreciate all applications we advise that only the candidates selected to participate in the recruitment process will be contacted.