CRM Marketing Specialist
CRM Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a talented CRM Marketing Specialist to join our Audience Growth Operations team within Nines Publishing business. You will play a key role in implementing subscriber vision for engagement retention growth and reactivation lifecycle campaigns. Working closely with the Marketing Automation Lead youll execute targeted campaigns using our customer data platform and manage our customer relationship management system. This is an opportunity to directly impact our audience growth and retention contributing to the success of our publishing initiatives.
Day to day you will:
- Design build and optimise automated marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Define audience segmentation criteria and build robust data extensions using SQL to ensure the right message reaches the right person.
- Champion continuous improvement by supporting A/B testing to optimise campaign results.
- Create dynamic and personalised email content for our subscribers using AMPscript.
- Monitor the platform and support data cleanup activities.
- Help identify investigate and resolve platform and data issues to support the maintenance of seamless marketing operations.
Qualifications :
What youll bring:
- Proven handson experience using Salesforce Marketing Cloud (SFMC) or similar marcomms platforms.
- Strong SQL skills and experience with Relational Database Management Systems (RDBMS).
- Proficiency in AMPScript and SSJS.
- Basic to moderate experience with HTML CSS and JS.
- Strong communication skills and the ability to synthesise technical information to business stakeholders.
- Understanding of Data Privacy Regulations e.g. Australian Privacy Principles (APPs)
- Experience working in a subscriptions business is desirable.
- Experience working with a Customer Data Platform (CDP) is a plus as is experience with git or version control system tools.
- Familiarity with paywall platforms or a willingness to learn.
- Salesforce Marketing Cloud certifications (Email Specialist Administrator Developer) are highly desirable.
Additional Information :
How we work
At Nine our flexible work options vary by role and team. Depending on the position this may include flexible hours hybrid work or parttime arrangements. We welcome discussing your flexibility needs during the hiring process just ask the Talent Acquisition team.
Our employee benefits include:
- 18 weeks paid parental leave with no distinction between primary and secondary carers.
- Access to Employee Exclusives program a way of getting closer to our incredible brands offering unique experiences behindthescenes access and awesome perks.
- Digital newspaper subscription to our mastheads.
- Annual gift voucher for Stan subscription.
More info at Nine Careers.
Our Commitment to Diversity and Inclusion:
Were committed to a safe respectful and inclusive Nine. From day one youll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people people with disabilities and of all ages genders nationalities backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
