Client Marketing Manager, Guatemala, Honduras y El Salvador
Client Marketing Manager, Guatemala, Honduras y El Salvador
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Job Description
The Marketing Manager is responsible for developing marketing objectives strategies and programs for Visa and in partnership with Clients to support the achievement of both Visa and Client business and brand objectives in the Caribbean and Central America primarily focused in Guatemala Honduras and El Salvador. This individual will primarily lead all aspects of Marketing plans and programs with Clients including: Financial Institutions who issue Visa credentials Merchant Sellers who receive payments for their goods and services from Visa credentials Fintech partners who enable the growth of the payment ecosystem Government stakeholders and entities who strive to advance economic inclusion. This is a unique role: youll need to be comfortable with all aspects of the development and execution of marketing programs and plans investment forecasting ROI data and insights analyses creative and media plans combined with excellent persuasion skills executive presence and a strong desire to drive impact with your work in these markets. If youre creative analytical detailoriented persuasive and comfortable working in a fastpaced environment wed love to talk to you!
Essential Functions
Identify marketing opportunities with multiple audiences to develop comarketing strategies and programs to drive increased Visa business
Oversee all aspects of marketing plans including promotions events marketing communications sponsorships/partnerships digital marketing and sales support.
Identify continuous actionable consumer insights and opportunities via consumer understanding programs and tools trends and data analyses
Participate in sales pitch presentations and develop marketing plans to support new business deals.
Build and enhance partnerships across the organization including Sales Product Merchant Solutions Finance Ops Support and Legal to ensure effective implementation of marketing strategies and plans.
Reimagine the use of Visas key sponsorships and assets including Events FIFA Partnership NFL Partnership the Olympic Games Partnership Disney partnership and others.
Define the Social Media marketing strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social digital and mobile channels
Lead media and creative Agency management including brief Statements of Work and Agency Budget Management
Work with limited direction usually within a complex and often ambiguous environment to drive rigorous factbased recommendations to Clients other executive functional or regional management while supporting syndication with stakeholders across the organization
Be innovative and curious always looking for ways to do things better while driving success and sharing it as well as learning from/sharing failures.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Basic Qualifications
- 5 years of work experience with a Bachelors Degree or at least 6 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
- 812 years of work experience with a Bachelors Degree or
- 8 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or
- 6 years of work experience with a PhD
- Experience in marketing communications media and/or trade marketing in a multinational company and with international brands
- You have proven experience on developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand results
- You have experience managing and motivating external advertising promotional and media agency partners.
- You have stellar written and verbal communication skills and can present with impact.
- You have proven experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decisionmaking.
- You have advanced planning and organizational skills with an impeccable attention to detail yet you can see and convey the big picture.
- You have stellar analytical and problemsolving skills and can break large problems down into smaller solvable problems and gather the data/input you need to solve them
- You are selfimprovement and learning oriented and you approach problems with an open mind
- You have proven to be an exceptional influencer in your career with a unique ability to drive alignment in your agenda
- You can structure manage and coordinate complex projects with multiple stakeholders at both senior and junior levels
- You have stellar entrepreneurial mindset and take initiative
- You have experience working with the Caribbean and Central America.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
