DescriptionThe VP Digital Product will lead the evolution of Sally Beauty Holdings digital customer experiences via our ecommerce websites ( ) mobile apps and instore platforms.
The VP Digital Product will partner directly with internal partners and external agencies to develop new digital customer experiences set the feature roadmap for desktop/mobile/app and deliver customer and business value across the experience.
This customercentric VP will play an integral role in the ongoing differentiation of Sally Beauty Holdings digital offerings.
Responsiblilties:
- Partner with Segment leader VP Ecommerce and cross functional stakeholders to ensure the optimal technology is leveraged to deliver growth and a seamless omnichannel experience.
- Drive the execution of new product features that will help increase customers' engagement with our platforms.
- Advocate and promote digital and customer oriented programs and strategies to key internal stakeholders.
- Create mentor and lead crossfunctional teams to define the digital experience.
- Support product owners to build out the customer experience create feature requirements identify and solve potential roadblocks and prioritize new features enhancements and bug fixes.
- Drive design development and testing of new features through to launch and beyond.
- Build omnichannel capabilities to drive customer experience.
- Actively partner with ecommerce IT marketing customer engagement analytics and agency teams to develop features that drive customer acquisition engagement enthusiasm and satisfaction.
- Apply analytical rigor in evaluating the performance of the digital experience; Drive A/B testing to continuously test learn implement and optimize based on customer insights.
- Monitor competitors and benchmark broader digital best practices to identify opportunities to evolve Sally Beautys user experience.
Qualifications:
- 15 years of product management experience; preferably in successfully scaling directtoconsumer ecommerce solutions and omnichannel retail experiences.
- Bachelors degree; MBA preferred.
- Strategic thinker with bias for actionable activities.
- Excellent influencing skills with the ability to challenge at both executive leadership and peer levels to challenge the status quo.
- Ability to evaluate business opportunities and drive strategic developments.
- Outstanding problemsolving & analytical skills and ability to find insights in diverse data sets.
- Proficiency in using Excel and Google Analytics or comparable analytics platforms and other tools to derive insights.
- Passionate customer advocacy.
- Strong project management skills with the ability to meet deadlines prioritize and work on multiple projects simultaneously with great efficiency and attention to detail.
- Excellent verbal and written communications.
- Team player with proven success leading crossfunctional teams and operating in a highly interdependent organization.
- Demonstrate a track record of innovation and the delivery of ambitious and successful products.
- Able to keep abreast of online development and new technologies.
- Ability to understand customer data and communicate it in a concise and relevant way to various stakeholders.
- Strong work ethic and curiosity.
- Initiative and drive. Acting with a sense of urgency.
Required Experience:
Exec