Partner Marketing Manager - MSP

The MSP Partner Marketing Manager is a selfsufficient marketer who partners closely with MSP partners sales and marketing to drive the strategy and execution plan for programs initiatives and messaging that gain partner mindshare generate partner demand recruit new partners enhance the partner experience and build pipeline and sales opportunities.

The focus of this role shifts from support to full program ownership and reporting developing relationships with internal leaders supporting program success owning the business outcome and soliciting input and feedback for program success.

• Collaborate with product marketing and sales enablement to shape develop and package partner GTM product and program launch messaging communications and to and thrupartner tools based on requirements by partner type and persona.

• Work closely with MSP channel and acquisition leaders business development channel enablement and MSP directors to develop a quarterly strategic marketing plan including communications partnerfacing industry events engagement and enablement plan that aligns with sales plan to boost indirect pipeline recruit partners and drive partner rep adoption.

• Create and execute an MSP partner communications strategy and enablement plan including coordination of channel and alliances communications calendar updates to the Partner Portal execution of quarterly partner webinar newsletters and other partnerfocused communications and points of engagement.

• Package and promote integrated campaigns events and content to partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and varied partner types and tailor content and delivery accordingly.

• Analyze program and platform performance data to identify trends make recommendations and build quarterly plans that reflect findings to maximize ROI.

• Partner with Partner Marketing and Channel Ops to lead continued development of partner tech stack for MSPs; research and propose enhancements and new tools to maintain a bestinclass tech stack to deliver a seamless and operationally efficient partner experience.

• Manage balance and report on MSP partner marketing budget.

• Partner with Field Marketing to fuel enduser marketing plans that delight and engage prospective customers to generate demand and increase funnel velocity.

• Deep MSP partner acumen and knowledge of MSP gotomarket MSP business models MSP/MSSP partner types partner profitability and partner engagement best practices; deep understanding of marketing/sales funnel as it relates to the channel and alliances and methods by which to accelerate and impact pipeline.

• Strong analytical skills: ability to pull and review reports extract actionable insights and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement.

• Excellent organizational prioritization and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions

• Excellent interpersonal and communication skills both written and oral

• Manage and report on budget; prioritize spend based on business need and performance data

• Fully adept in tech stack required to generate and deploy campaigns and measure effectiveness including marketing automation CRM and PRM

• Commended ability to build effective working relationships with sales leaders sales team members and the partner community; demonstrates positive aggression and confidence asserting decisions

• 57 years proven experience working with MSPs in B2B product or partner marketing

• Experience working for cloud services/security technology company with midmarket focus

• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance

• Must be willing and able to travel up to 20% namely to Partner events