Senior Brand Manager
Senior Brand Manager
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Job Description
Job Title: Experienced Brand Manager Breast Cancer
Introduction to Role
Are you ready to make a significant impact in the fight against breast cancer As a Brand Manager you will drive the commercialization of a brand on a national level by developing and implementing marketing strategies and operational tactics. With a special focus on oncology your extensive experience and strategic vision will contribute to achieving the brand ambition by delivering budgeted or above sales growth. Join us in transforming the lives of patients and shaping the future of cancer care!
Accountabilities
Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential shortterm growth and longterm brand success.
Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy brand messages and tactical plans.
Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through crossfunctional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources with quantitative feedback available through various data sources and reports.
Be the product competitor and market expert of assigned brand in the oncology and specifically breast cancer sector.
Proactively adapt the Brand Plan in response to the continuously changing environment to maximize brand potential leveraging oncology expertise.
Liaise closely with the sales team to receive market and customer feedback embed campaigns and provide brand vision and leadership.
Drive and align the Crossfunctional Brand Team including managing alliances with other pharmaceutical companies to comarket products.
Participate in training & development for field force and other customerfacing roles on brand information.
Build and maintain a strong network in the field fostering collaborative relationships through indirect leadership.
Responsible for the budget of assigned brand(s).
Comply with all external regulations and internal policies.
Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct Ethical Interaction Policy and Standards Privacy (Patient Group interactions) and Procurement (engagement of thirdparties).
Essential Skills/Experience
Marketing Excellence
Brand Planning
Oncology Field Experience specifically Breast Cancer
Indirect Leadership in Alliance Management
Multiproduct Launch
Multichannel/Omnichannel Marketing
Portfolio Selling
Business Acumen
Healthcare Policy Landscape
Market Access Environments
Business Insights SFE
Finance Acumen
Crossfunctional Leadership
Patientcentric brand leadership
Leading without authority & fostering collaborative work
Personal effectiveness and impact on others
Peer coaching
Education Qualifications and Experience
Masters Degree in Scientific Field or related
Languages: Trilingual English French Dutch
Experience managing complex projects
Min of 5 years Brand Management experience with a focus on oncology; preferable breast cancer
At AstraZeneca we are committed to transforming the lives of people living with cancer by leading in patient experience and care. We are evolving to an outcomesbased model going beyond treatment to shape the cancer care environment and transform the whole patient experience. From early diagnosis to survivorship we ensure no patient is left behind. Our belief in delivering earlier stage interventions with curative possibilities drives us to champion precision combinations that can change lives across the globe. Ready to make a difference Apply now to join our team and be part of this transformative journey!
Date Posted
12May2025Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industryleading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on nondiscrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.
Required Experience:
Manager
Employment Type
Full-Time
