Senior Product Marketing Manager

Since launching in 2019 CapIntel has been on a mission to provide magical financial moments for all: investors wealth professionals and our customers.

Our innovative proposal generation platform transforms how financial professionals compare discuss and present investment options empowering clients to make informed decisions. We pride ourselves on revolutionizing an outdated process with a product thats adopted 4x more than previous solutions. One executive called CapIntel the most intuitive platform Ive used in almost 20 years in financial services.

As one of Canadas fastestgrowing wealthtech companies CapIntel is expanding at an unprecedented pace. Our relentless commitment to innovation drives us to build a dynamic team strengthening our ability to impact the wealth industry landscape in 2025 and beyond.

About the role

As a Senior Product Marketing Manager you will have a pivotal role in building shaping and scaling our product launch strategy and translating the voice of our customer. Collaborating closely with product leaders and crossfunctional teams this role blends ownership of gotomarket initiatives and enablement building repeatable product marketing processes that drive adoption and leverage insights and researching to develop strategic positioning for market clarity and revenue growth.

This role is responsible for ensuring roadmap deliverables are clearly communicated and easy for GoToMarket teams to adopt. It requires strong analytical skills and a focus on launching products that meet customer needs and support business growth.

What youll do

• Establish the product marketing function by building scalable processes and frameworks that grow with the company.
• Lead gotomarket strategies for new products and features including product positioning messaging and value propositions.
• Develop clear effective enablement materials that help GotoMarket teams communicate product value and features with confidence.
• Collaborate crossfunctionally to test new features and gather implementation insights prior to full market launch.
• Represent the customer perspective by collecting insights through meetings interviews surveys and engagement data to help inform product decisions.
• Act as the primary contact for featurerelated questions from the GTM team and build selfservice resources to support ongoing needs.
• Monitor key performance indicators (KPIs) and use datadriven insights to evaluate feature performance and inform strategy.
• Contribute to market research and analysis to help identify new opportunities and areas for product expansion in collaboration with the leadership team.
• Stay current on industry trends emerging technologies and best practices to help guide product strategy and ongoing innovation.

What were looking for

• Experience as a Product Marketing Manager or in a similar role with a strong track record of launching and marketing products ideally in a B2B SaaS environment.
• Demonstrated success leading strategic product marketing initiatives or building foundational product marketing practices.
• Strong communication and presentation skills with the ability to translate complex concepts into clear customerfacing messaging.
• Effective collaborator with experience working crossfunctionally and engaging with senior stakeholders across product marketing and revenue teams.
• Comfortable using both qualitative and quantitative data to inform decisions and guide strategy.
• Creative and resultsoriented with a demonstrated ability to think strategically and execute effectively.

Bonus experience

• Exposure to pricing and packaging frameworks and/or previous ownership of monetization initiatives
• Experience in WealthTech FinTech or compliancedriven B2B industries

The Interview Process

1. 30Minute Video Interview with a member of the Talent Acquisition team
2. 60Minute Video Interview with the Director Solutions Architecture
3. 45minute Video Interview with the VP Product
4. Takehome case study followed by a 60minute session where youll present to the Director Solutions Architecture VP Product and Head of Marketing.

Not Sure You Meet Every Requirement

We know that what matters most is a great attitude a hunger to learn and a drive to deliver highquality work. While experience is valuable we also understand that careers dont always follow a straight youre excited about this role but not sure you meet every requirement we encourage you to apply!

Why Youll Love Working Here:

Visit our Careers Page to learn more about what its like to work here including the virtues that guide us and the perks and benefits designed to help you thrive. Were proud to be a team where respect trust and collaboration drive everything we do. At CapIntel we challenge and elevate each other because we know that true impact happens when exceptional people work together toward a common goal. Wed love for you to be part of our journey!

Whats Important to Us:

CapIntel believes that all dimensions of diversity are a strength and that we have a role to play in actively reducing and eliminating systemic barriers to employment equity. We believe in equal employment opportunities regardless of race ethnicity language genetic information creed religion sex sexual orientation gender identity family and marital status neurodivergence national origin and age. We cultivate an inclusive workplace where people excel based on personal merit qualification experience ability and job performance.

We are committed to providing an inclusive and accessible recruitment experience so please let us know if you require any accommodations to support your application process by emailing .

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For your application:

To help us quickly understand your qualifications and ensure your application receives the attention it deserves please answer the following questions thoughtfully. These responses will assist us in the initial prescreening and resume review process.