Senior Social Insights Manager
Senior Social Insights Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 111000 - 152500
1 Vacancy
Job Description
Job Posting Title:
Senior Social Insights ManagerReq ID:
Job Description:
Hulus Consumer and Market Insights (CMI) team seeks a Senior Social Insights Manager who specializes in translating social data into actionable insights and is animpactful storyteller with a passion for entertainment social media and pop culture.
In this role your technical experience and natural curiosity will help uncover and creatively analyze the impact of business initiatives guide social strategies and identify trends and marketing or cultural opportunities for Hulu. Using the industrys leading social media listening and analytics tools you will craft insightful analysis using data from social media conversations campaigns and habits to drive the business forward. You will have the opportunity to help shape the Social Insights team as it strives to innovate make impact and push the boundaries of its applications across the organization.
The right person for this role is fascinated by the cultural zeitgeist comfortable analyzing large data sets to tell a cohesive story and energized by communicating their findings through written reports or discussion forums. They will be a pro at balancing and prioritizing multiple sophisticated projects simultaneously and be adept at pivoting in times of need. They will also have expertise in these critical areas: social media listening and monitoring social measurement influencer identification campaign evaluation competitive research and strategic storytelling with data. This position will be onsite and based in our Santa Monica CA office.
WHAT YOULL DO
- Conduct indepth analyses of social media data identifying trends sentiment and consumer insights relevant to Hulu industry competitors and target audiences.
- Design projects and provide actionable recommendations with minimal supervision to inform strategies content creation and product development.
- Build crossfunctional partnerships across the organization (i.e Brand Originals Product etc.) to understand their challenges and priorities ensure that social data is used effectively throughout the business and become a trusted advisor.
- Proactively identify gaps in knowledge opportunities for optimizations and make strategic recommendations for stakeholders with the ability to pivot to address resource and organizational challenges.
- Establish measurement frameworks and benchmarking systems to assess the effectiveness and impact of brand originals partnership etc. campaigns.
- Identify recommend and implement ways to improve the efficiency of Hulus social data collection and measurement systems and reporting processes.
- Coordinate and act as a project manager with external vendors to ensure the execution of custom projects meets team and stakeholder expectations.
- Create educational materials designed to help social managers effectively use social listening and analytics tools and understand measurement techniques to guide their own work and reporting needs.
- Provide thought leadership and guidance on emerging trends shifts in digital behavior and best practices in social media analytics and consumer insights.
- Stay on top of streaming television OTT and social media news trends and tools.
WHAT TO BRING
- 5 years of relevant work experience with a Bachelors Degree or 5 years with an Advanced Degree (e.g. Masters MBA JD MD) preferably within the media and entertainment industry
- Proficiency with social listening (e.g. NetBase BrandWatch Meltwater Infegy etc.) and analytics tools (i.e. ListenFirst Sprinklr Dash Hudson etc.) methodologies and their applications
- Experience executing social listening projects from start to finish including writing and reviewing Boolean queries and analyzing outputs in relevant software
- Ability to turn data into meaningful takeaways identify the so what around business impact and present those learnings
- Expertise in suite of tools accessible via Microsoft and Google Workspaces
- Strong familiarity and understanding of social platforms including Facebook Twitter Instagram Tumblr YouTube TikTok and the consumer behaviors attached to them
PREFERRED QUALIFICATIONS
- A mix of agency vendor and clientside insights and social marketing experience
- Experience at a DirecttoConsumer (DTC) streaming service or a research company working with a DTC streaming service
- Experience with primary research methodologies and analysis
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow innovate create the best stories and be relevant in a rapidly changing world.
The hiring range for this position in CA is $111000.00 to $152500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors. A bonus and/or longterm incentive units may be provided as part of the compensation package in addition to the full range of medical financial and/or other benefits dependent on the level and position offered.Job Posting Segment:
Direct to ConsumerJob Posting Primary Business:
Hulu OperationsPrimary Job Posting Category:
Consumer Insights & AnalyticsEmployment Type:
Full timePrimary City State Region Postal Code:
Santa Monica CA USAAlternate City State Region Postal Code:
Date Posted:
Required Experience:
Manager
Employment Type
Full-Time
